TheSecretsservice Lets You Share Dark Secrets With Total Strangers
Joseph Murry — May 10, 2009 — Pop Culture
References: thesecretsservice
TheSecretsService allows you to share your darkest secrets without any judgment and with the support of an online community.
The pictures accompanying the words add a great effect to a really interesting site. It's the only place someone would admit something like “Sorry, I can't stand making out with you†or “I really, really enjoy hating you.â€
Implications - If you can offer consumers the opportunity to do or share something they might otherwise feel unable to do, you tap into a niche that isn't currently being met by any other company or service. Innovations such as this one show how products that are both harmless and anonymous can achieve success by providing people with a safe haven to speak their mind without fear of reprisal or hurting anyone's feelings. You'd have to be really in tune with what your target market wanted to come up with an idea like this, and that is a lesson all businesses should consider.
The pictures accompanying the words add a great effect to a really interesting site. It's the only place someone would admit something like “Sorry, I can't stand making out with you†or “I really, really enjoy hating you.â€
Implications - If you can offer consumers the opportunity to do or share something they might otherwise feel unable to do, you tap into a niche that isn't currently being met by any other company or service. Innovations such as this one show how products that are both harmless and anonymous can achieve success by providing people with a safe haven to speak their mind without fear of reprisal or hurting anyone's feelings. You'd have to be really in tune with what your target market wanted to come up with an idea like this, and that is a lesson all businesses should consider.
Trend Themes
1. Anonymous Sharing - The trend of anonymous sharing platforms allows individuals to express their thoughts and feelings without fear of judgment or backlash.
2. Online Community Support - Online communities that offer a safe space for individuals to share their secrets and receive support from others are on the rise.
3. Non-judgmental Platforms - Platforms that provide a non-judgmental space for individuals to share their secrets are gaining popularity as people seek safe spaces to share their thoughts and feelings.
Industry Implications
1. Social Networking - The social networking industry has the opportunity to add features to their platforms that allow for anonymous and non-judgmental sharing, creating a safer and more inclusive space for users.
2. Mental Health - The mental health industry can leverage anonymous sharing platforms to provide an outlet for individuals to express their thoughts and feelings, and receive support from online communities.
3. Market Research - Market research companies can use anonymous sharing platforms to gain insights into consumer behavior and sentiment without the bias or influence of social norms or expectations.
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