The Zugo EV is Inspired by the Legendary Eastern Bloc Auto the Yugo
Michael Hines — December 30, 2011 — Eco
References: milosparipovic & designbuzz
The Zugo concept car is easily the most humorous EV ever designed. The Zugo was created by Croatian designer Milos Paripovic and is inspired by the cars made by the Zastava Corporation. The Zastava Corporation is a now defunct automaker famous for giving the world the Yugo.
The Yugo was renowned for its terribleness; parts would randomly fall off, the electric system would fail and it is rumored that its rear window defroster was designed to keep your hands warm as you pushed it. The Zugo is a tongue-in-cheek reference to Zastava's past with its eerily similar design and rear hand print markers that let you know where to place your hands when you need to push. All jokes aside, the Zugo is a serious concept and it seems like it would actually have a shot at strong sales in Eastern Europe. Consumers love nostalgia, especially when it comes in the form of a compact electric car.
The Yugo was renowned for its terribleness; parts would randomly fall off, the electric system would fail and it is rumored that its rear window defroster was designed to keep your hands warm as you pushed it. The Zugo is a tongue-in-cheek reference to Zastava's past with its eerily similar design and rear hand print markers that let you know where to place your hands when you need to push. All jokes aside, the Zugo is a serious concept and it seems like it would actually have a shot at strong sales in Eastern Europe. Consumers love nostalgia, especially when it comes in the form of a compact electric car.
Trend Themes
1. Nostalgia-inspired Evs - Electric cars inspired by iconic but flawed vehicles of the past can attract consumers through nostalgia marketing.
2. Tongue-in-cheek Design - Creating cars with humorous nods to past models can appeal to consumers looking for unique and playful vehicles.
3. Eastern Europe EV Market - The market for electric cars in Eastern Europe is growing and can provide new opportunities for innovative companies.
Industry Implications
1. Automotive - Automakers can tap into nostalgia marketing and offer unique, playful designs to attract consumers.
2. Electric Vehicle - Companies can expand into the growing market for EVs in Eastern Europe with targeted offerings such as the Zugo.
3. Consumer Goods - Creating products that remix nostalgia with innovation can appeal to consumers looking for unique and playful offerings.
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