The Weekend's XO Slippers Were Made in Collaboration with Suicoke
Ellen Smith — October 20, 2020 — Pop Culture
References: shop.theweeknd & hypebae
The Weekend's XO slippers have been added to the singer's merchandise lineup. Deviating from typical merch offerings, The Weekend's XO team is working hard to offer something unique, practical and highly wearable. More people than ever are spending time indoors this winter, with a large portion working from home for the foreseeable future. These slippers were released with this in mind, offering the perfect house shoe to stay stylish and comfortable throughout the cooler months.
The shoes were made in partnership with Suicoke, and serve as the singer's own iteration of the sandal brand’s famed Moto silhouette. The slippers feature a black colorway, Velcro straps, and the XO signature text printed on the top of the shoe.
Image Credit: Suikoke
The shoes were made in partnership with Suicoke, and serve as the singer's own iteration of the sandal brand’s famed Moto silhouette. The slippers feature a black colorway, Velcro straps, and the XO signature text printed on the top of the shoe.
Image Credit: Suikoke
Trend Themes
1. At-home Footwear - Opportunity to innovate and offer comfortable and stylish footwear options specifically designed for indoor use.
2. Collaborative Merchandise - Opportunity to collaborate with popular brands or individuals to create unique and exclusive merchandise offerings.
3. Personalized Iterations - Opportunity to create personalized iterations of existing products to cater to specific brand or individual preferences.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the market for at-home footwear and collaborate with influential figures to offer exclusive merchandise.
2. Home Decor - Home decor brands can expand their offerings to include stylish and comfortable house shoes that complement interior aesthetics.
3. Merchandising - Merchandising companies can work with artists and celebrities to design and release personalized iterations of popular products.
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