The Weather Collection by Kylie Cosmetics is Dramatic
Katherine Pendrill — February 25, 2018 — Fashion
In addition to naming her daughter Stormi, Kylie Jenner has taken her love of dramatic weather even further with a moody new makeup collection dubbed The Weather Collection. With products for both the lips and the lids, the new collection lets consumers match their makeup with the current outdoor conditions.
The Weather Collection is a brand new makeup collection by Kylie Jenner's budding beauty business, Kylie Cosmetics. The new collection offers a wide variety of colors, from dark and stormy shades, to bright and sunny hues. In addition to fan favorites such as eyeshadow palettes and bullet lipsticks, the collection also includes brand new liquid eyeshadows.
With colors for every kind of weather, the new collection has something for everyone.
Image Credit: Kylie Cosmetics.
The Weather Collection is a brand new makeup collection by Kylie Jenner's budding beauty business, Kylie Cosmetics. The new collection offers a wide variety of colors, from dark and stormy shades, to bright and sunny hues. In addition to fan favorites such as eyeshadow palettes and bullet lipsticks, the collection also includes brand new liquid eyeshadows.
With colors for every kind of weather, the new collection has something for everyone.
Image Credit: Kylie Cosmetics.
Trend Themes
1. Weather-inspired Makeup Collections - Opportunity for beauty brands to create makeup collections inspired by different weather conditions, offering consumers the chance to express their mood and style through their makeup choices.
2. Liquid Eyeshadow Trend - Emerging trend of liquid eyeshadows in the beauty industry, providing a convenient and long-lasting alternative to traditional powder eyeshadows.
3. Personalized Makeup Products - Rising demand for customizable makeup products that allow consumers to tailor their cosmetics to their individual preferences and desired look.
Industry Implications
1. Beauty and Cosmetics Industry - Opportunity for beauty brands to capitalize on the trend of weather-inspired makeup collections and innovative product offerings, appealing to a wider range of consumers.
2. E-commerce and Direct-to-consumer - Online retailers and direct-to-consumer platforms can leverage the popularity of weather-inspired makeup collections by offering exclusive deals and collaborations, attracting a larger customer base.
3. Marketing and Influencer Partnerships - Collaborations between beauty brands and influencers or celebrities can help drive the visibility and reach of weather-inspired makeup collections, creating new marketing opportunities and brand awareness.
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