The Vitamin Shoppe Caters to Health-Conscious Shoppers with In-Gym Stores
Grace Mahas — January 29, 2020 — Business
References: prnewswire & retaildive
The Vitamin Shoppe, a wellness retailer stocked with high-quality vitamins and supplements, recently announced a strategic partnership with LA Fitness Gyms to open locations inside the gym. This new partnership will cater to health-conscious consumers seeking convenient ways to access sports nutrition and wellness products.
Sharon Leite, CEO of The Vitamin Shoppe, commented: "We are thrilled to bring The Vitamin Shoppe experience directly into LA Fitness locations. These shops provide the health-conscious members of LA Fitness easy access to their favorite sports nutrition and supplement products, as well as the exceptional expertise and guidance of our Health Enthusiasts. This initiative represents an innovative new channel of distribution for The Vitamin Shoppe with great potential for growth and we look forward to a productive partnership with LA Fitness."
Image Credit: The Vitamin Shoppe
Sharon Leite, CEO of The Vitamin Shoppe, commented: "We are thrilled to bring The Vitamin Shoppe experience directly into LA Fitness locations. These shops provide the health-conscious members of LA Fitness easy access to their favorite sports nutrition and supplement products, as well as the exceptional expertise and guidance of our Health Enthusiasts. This initiative represents an innovative new channel of distribution for The Vitamin Shoppe with great potential for growth and we look forward to a productive partnership with LA Fitness."
Image Credit: The Vitamin Shoppe
Trend Themes
1. In-gym Retail - The trend of bringing retail stores inside gyms to cater to health-conscious consumers seeking convenient ways to access sports nutrition and wellness products has great disruptive innovation opportunities in the fitness and wellness industry.
2. Strategic Partnerships - The trend of forming strategic partnerships to expand product reach has disruptive innovation opportunities in the retail business sector.
3. Omnichannel Distribution - The trend of expanding distribution channels to more convenient locations such as in-gym retail has disruptive innovation opportunities in the supplement and vitamin industry.
Industry Implications
1. Fitness Industry - In-gym retail has the potential to disrupt the fitness industry by providing members with a one-stop-shop for wellness products and supplements during their workouts.
2. Retail Industry - Strategic partnerships between retailers and other businesses, such as gyms, can disrupt the retail industry by expanding store locations and increasing accessibility for consumers.
3. Supplement Industry - Omnichannel distribution for supplements and vitamins, like in-gym retail, can disrupt the supplement industry by providing convenient access to products for consumers on the go.
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