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Lettuce-Leaf Rain Gear

Clean the Sky - Positive Eco Trends & Breakthroughs

The Vegetabrella Proves that Veggies are Practical

— May 31, 2012 — Lifestyle
The Vegetabrella is a deceptively disguised rain protector, impersonating a head of delicious lettuce. This adorable produce-inspired parasol won't provide you with your daily serving of veggies, but it's sure to keep you sheltered and dry from the rain. This whimsical and peculiar product will add a dash of color and brighten even the cloudiest of days.

When this umbrella by Japan's Tokyo Noble is rolled up, it could easily be mistaken for some leafy greens. The fastening strap adds even more of an illusion to this unorthodox umbrella; the Vegetabrella's strap is designed to look like a supermarket rubber band, including detailed labeling and a bar code.

This novelty item comes packaged in a windowed cardboard box and has a steeper price than your organic veggies. At just under $60, the Vegetabrella is some pricey produce, but it is extremely functional and oh-so cute.
Trend Themes
1. Whimsical Rain Gear - The Vegetabrella exemplifies the trend of creating unconventional and playful rain protection products.
2. Novelty Umbrellas - The Vegetabrella is part of a trend of designing umbrellas that resemble other objects or have unique and eye-catching designs.
3. Functional Fashion - The Vegetabrella represents the trend of merging fashion and practicality, offering a rain protector that is both stylish and effective.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can explore the opportunity of incorporating whimsical and creative designs into their rain protection products.
2. Fashion Accessories - The fashion accessories industry can tap into the demand for unique and visually appealing umbrellas that merge fashion and functionality.
3. Novelty Products - The novelty products industry can explore the market for unconventional and playful rain protection items, like the Vegetabrella.
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