The Twilight Saga is Brought Back to Life Through Social Media
Meghan Young — October 3, 2014 — Unique
A new social media endeavor has resurrected 'The Twilight Saga,' to the delight of fans around the world. Launched by Lionsgate, five short films will air exclusively on Facebook sometime next year. Although that might seem like a long wait, it has been nearly 3 years since the last installment hit theaters.
Partnering with the LA chapter of Women in Film, the social media series will be called, "The Storytellers--New Creative Voices of The Twilight Saga." Five female directors will take on five different story arcs. They will be chosen and mentored by Twilight's leading lady, Kristin Stewart, series author Stephenie Meyer and (surprise, surprise) Kate Winslet. Lionsgate says, "We're pleased to introduce fresh creative talent to the Twilight universe as part of our commitment to female empowerment in front of and behind the camera."
Partnering with the LA chapter of Women in Film, the social media series will be called, "The Storytellers--New Creative Voices of The Twilight Saga." Five female directors will take on five different story arcs. They will be chosen and mentored by Twilight's leading lady, Kristin Stewart, series author Stephenie Meyer and (surprise, surprise) Kate Winslet. Lionsgate says, "We're pleased to introduce fresh creative talent to the Twilight universe as part of our commitment to female empowerment in front of and behind the camera."
Trend Themes
1. Resurrected Vampire Movies - Using social media to revive popular vampire-themed movies presents opportunities to engage with fans and generate new interest.
2. Social Media Exclusive Films - Creating exclusive films for social media platforms opens up avenues for innovative storytelling and audience engagement.
3. Female Empowerment in Film - Promoting female directors and showcasing their talents in popular film franchises supports the ongoing movement for gender equality in the entertainment industry.
Industry Implications
1. Film - The film industry can explore social media as a platform for releasing exclusive content and engaging with fans in unique ways.
2. Social Media - Social media platforms can tap into the demand for exclusive films and foster audience engagement through partnerships with popular franchises.
3. Entertainment - The entertainment industry can leverage the popularity of vampire-themed movies and the power of social media to create innovative storytelling experiences.
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