The T-Shirt Issue Revolutionizes the Classic Tee
Gil Cohen — December 10, 2012 — Art & Design
References: the-t-shirt-issue & kickstarter
Completely reinventing the way t-shirts are designed, the T-Shirt Issue reconstructs this most basic piece of apparel.
The t-shirt originally has a four piece pattern that is rarely altered, only the design printed on top offers the wearer any form of individuality. This project has decided to change all that and incorporates modern 3D technology to revolutionize this garment. The result is a range of t-shirts, and a sweatshirt, that have completely unique patterns that are much more complex than the traditional pattern and have a more origami-inspired look to them. Using these patterns gives the shirts different seems that run throughout, creating a cool prismatic effect.
The T-shirt Issue cuts up ideas of the conventional garment.
The t-shirt originally has a four piece pattern that is rarely altered, only the design printed on top offers the wearer any form of individuality. This project has decided to change all that and incorporates modern 3D technology to revolutionize this garment. The result is a range of t-shirts, and a sweatshirt, that have completely unique patterns that are much more complex than the traditional pattern and have a more origami-inspired look to them. Using these patterns gives the shirts different seems that run throughout, creating a cool prismatic effect.
The T-shirt Issue cuts up ideas of the conventional garment.
Trend Themes
1. Reconstructed Apparel - Disruptive innovation opportunity: Explore new ways of reconstructing traditional garments using technologies like 3D printing.
2. Complex Patterns - Disruptive innovation opportunity: Integrate origami-inspired designs and complex patterns into different types of clothing to create unique and visually appealing garments.
3. Prismatic Effects - Disruptive innovation opportunity: Experiment with seam placements and unconventional finishes to achieve a prismatic effect on apparel items.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace innovative approaches in clothing design to differentiate from traditional apparel brands.
2. Textile Manufacturing - Disruptive innovation opportunity: Incorporate advanced technologies, like 3D printing, into the textile manufacturing process to create intricate patterns and designs on garments.
3. Retail - Disruptive innovation opportunity: Offer customers a unique and visually appealing product line by partnering with innovative clothing brands that use reconstructed patterns and origami-inspired designs.
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