The Trail Boss is a Gourmet Chicken Burger from Cowboy Chicken
Katherine Pendrill — April 10, 2021 — Lifestyle
References: qsrmagazine
With spring officially here, Cowboy Chicken has brought back a fan-favorite chicken sandwich option called The Trail Boss.
The Trail Boss is not your average chicken sandwich. This gourmet offering consists of a breaded rotisserie chicken breast that's been flash-fried and paired with lettuce, mayo, a combo of sweet and spicy pickles, and house-made ranch dressing. Cowboy Chicken is well known for its wood-fired rotisserie chicken, which means you can expect this sandwich to be full of flavor and perfectly cooked. To pair with the sandwich, the chain has also unveiled two fresh new salad options: the Southwestern corn and bean salad, and the updated tomato and cucumber salad.
The Trail Boss is available from Cowboy Chicken locations now through July 4, 2021.
The Trail Boss is not your average chicken sandwich. This gourmet offering consists of a breaded rotisserie chicken breast that's been flash-fried and paired with lettuce, mayo, a combo of sweet and spicy pickles, and house-made ranch dressing. Cowboy Chicken is well known for its wood-fired rotisserie chicken, which means you can expect this sandwich to be full of flavor and perfectly cooked. To pair with the sandwich, the chain has also unveiled two fresh new salad options: the Southwestern corn and bean salad, and the updated tomato and cucumber salad.
The Trail Boss is available from Cowboy Chicken locations now through July 4, 2021.
Trend Themes
1. Gourmet Fast Food - The trend of gourmet fast food is disrupting traditional fast food offerings by offering higher quality, chef-inspired dishes at the same fast pace.
2. Flash-fried Chicken - The trend of flash-fried chicken is changing the way that chicken is prepared and served by providing a crispy yet tender texture and a quicker cooking time.
3. Wood-fired Rotisserie - The trend of wood-fired rotisserie is reinventing the way that chicken is cooked by imparting a unique smoky flavor to the meat.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend of gourmet fast food by upgrading their menu offerings with higher quality and unique dishes.
2. Poultry - The poultry industry can leverage the trend of flash-fried chicken by offering new and innovative chicken products with a crispy and tender texture.
3. Restaurant - The restaurant industry can take advantage of the trend of wood-fired rotisserie by incorporating this unique cooking method into their menus, providing a distinct flavor to their dishes.
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