Jeremy Gutsche — December 10, 2007 — About
References: search.ft
This weekend, Trend Hunter was cited in the Times for the 24th time in 2007. This year, we were also cited in The Free Post, The Gazette, Canadian Business, The Business Journal, The Economist, Economist.com, The Globe and Mail, MTV and thousands of online publications. In fact, The Bangkok Post recently featured Trend Hunter as its site of the day. It’s exciting to see mainstream papers starting to use our site as a regular source of content.
Trend Themes
1. Mainstream Media Coverage - Opportunity for disruptive innovation in using non-traditional media outlets to reach larger, more diverse audiences.
2. Online Content Citations - Opportunity for disruptive innovation in creating shareable, high-quality content that can be easily referenced by other online publications and sources.
3. Site of the Day Features - Opportunity for disruptive innovation in creating unique, engaging content that attracts the attention of popular websites and drives traffic back to the original source.
Industry Implications
1. Digital Media - Opportunity for disruptive innovation in creating new platforms and tools that facilitate the creation and sharing of online content across multiple platforms and channels.
2. Marketing and Advertising - Opportunity for disruptive innovation in utilizing unconventional marketing tactics and channels to reach new audiences and increase brand exposure.
3. Journalism and Publishing - Opportunity for disruptive innovation in shifting traditional media models towards a more diverse array of sources and outlets to reflect the changing media landscape.
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