'The Third Mind' Jewelry Line by Mania Mania Dons Bold Pieces
Jaime Neely — September 17, 2011 — Fashion
References: themaniamania & becauseimaddicted.net
The recently released jewelry collection from Australia's Mania Mania, 'The Third Mind,' features a wide range of bold and dramatic accessories. From chunky rings to costume-worthy necklaces, 'The Third Mind' jewelry collection is in a class of its own.
Even more noteworthy than the actual collection itself is the campaign showcasing the unique accessories. Model Abby Lee Kershaw looks positively captivating in the photographs, which feature a variety of lighting and styles. Standout images include those boasting a kaleidoscopelike effect and neon lighting. Kershaw does a fabulous job at demonstrating just how badass the jewelry designs are by Mania Mania.
Implications - A business that pushes to portray its items as original and ordinary will likely experience favorable results; while a business that packages its products as average will encounter subpar results. Campaigns with stimulating visuals will see large returns.
Even more noteworthy than the actual collection itself is the campaign showcasing the unique accessories. Model Abby Lee Kershaw looks positively captivating in the photographs, which feature a variety of lighting and styles. Standout images include those boasting a kaleidoscopelike effect and neon lighting. Kershaw does a fabulous job at demonstrating just how badass the jewelry designs are by Mania Mania.
Implications - A business that pushes to portray its items as original and ordinary will likely experience favorable results; while a business that packages its products as average will encounter subpar results. Campaigns with stimulating visuals will see large returns.
Trend Themes
1. Bold Jewelry Collections - Opportunity for jewelry retailers to create bold and unique collections that stand out from the competition.
2. Captivating Visual Campaigns - Opportunity for businesses to create visually stimulating campaigns that showcase their products in innovative and engaging ways.
3. Kaleidoscope-like Effects in Advertising - Opportunity for businesses to incorporate kaleidoscope-like effects in their advertising to grab consumers' attention and make their products stand out.
Industry Implications
1. Jewelry Retail - Jewelry retailers can capitalize on the trend towards bold, unique jewelry collections to differentiate themselves from competitors.
2. Creative Advertising - Creative advertising agencies can take advantage of the trend towards visually captivating campaigns to produce innovative and engaging advertisements for their clients.
3. Photography and Lighting - Photography and lighting companies can offer services to businesses looking to incorporate kaleidoscope-like effects and neon lighting into their advertising campaigns.
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