Nixon's 'The Synapse' is a High-Tech Watch for Multitaskers
Francis Tiangson — April 27, 2011 — Fashion
If you have been searching for a watch that lets you see the time, your alarm setting and run a timer all at the same time, 'The Synapse' from Nixon is your answer. With the exciting new touchscreen you can access all the features it contains whenever you need them individually or all together.
'The Synapse' is available in four different colorways including stainless steal, all black, gold and gunmetal. With a case that is water resistant up to 100 meters, surfers and snorkelers can keep track of time even in the roughest waters. No matter what time it is, everything is sure to smoothly with 'The Synapse' resting on your wrist. It's about time chronographs started integrating touchscreen technology.
'The Synapse' is available in four different colorways including stainless steal, all black, gold and gunmetal. With a case that is water resistant up to 100 meters, surfers and snorkelers can keep track of time even in the roughest waters. No matter what time it is, everything is sure to smoothly with 'The Synapse' resting on your wrist. It's about time chronographs started integrating touchscreen technology.
Trend Themes
1. Multitasking Touchscreen Technology - The integration of touchscreen technology into watches allows for multitasking capabilities and access to multiple features at once.
2. Water-resistant Chronographs - The demand for watches with touchscreen technology in water-resistant cases creates opportunities for innovative timepieces for outdoor enthusiasts.
3. Wearable Tech in Fashion - The combination of smartwatch features with fashionable designs caters to the growing trend of wearable technology in the fashion industry.
Industry Implications
1. Watchmaking - The incorporation of touchscreen technology in watches disrupts the traditional watchmaking industry, offering new functionalities and user experiences.
2. Outdoor Recreation - The development of water-resistant chronographs with touchscreen capabilities provides disruptive innovation opportunities in the outdoor recreation industry, appealing to adventurers and athletes.
3. Fashion Accessories - The convergence of wearable technology and fashion in the form of multitasking touchscreen watches opens up disruptive innovation opportunities in the fashion accessories industry.
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