'The Strata' From Adidas Originals Brings Haute Style
Robyn Currie — June 28, 2010 — Fashion
'The Strata' are an awesome new launch from Adidas Originals for their 2010 Fall/Winter collection. The low-key kicks are simple, but somehow manage to grab your attention.
This classy pair of shoes has the sort of versatility that takes their wearer from the rec room to the boardroom with ease. 'The Strata' shoes feature a combination of canvas and leather on their upper, and are available in four different colorways.
Implications - 'The Strata' represents the kind of understated classic shoe that is appreciated by the people that Adidas is attempting to target with this product -- sneakerheads and streetwear aficionados. By blending an old school design with a new school product, Adidas appeals to this niche market based on both history and style.
This classy pair of shoes has the sort of versatility that takes their wearer from the rec room to the boardroom with ease. 'The Strata' shoes feature a combination of canvas and leather on their upper, and are available in four different colorways.
Implications - 'The Strata' represents the kind of understated classic shoe that is appreciated by the people that Adidas is attempting to target with this product -- sneakerheads and streetwear aficionados. By blending an old school design with a new school product, Adidas appeals to this niche market based on both history and style.
Trend Themes
1. Versatile Street Style - Adidas Originals' 'The Strata' shoes blend classic and contemporary design, appealing to sneakerheads and streetwear aficionados.
2. Canvas-leather Hybrid - 'The Strata' features a unique combination of canvas and leather materials, showcasing the potential for innovative material combinations in footwear.
3. Understated Elegance - The simplicity and understated aesthetic of 'The Strata' highlight the demand for classy and minimalist streetwear options.
Industry Implications
1. Footwear - The launch of 'The Strata' demonstrates the potential for innovation in the footwear industry, especially in the streetwear segment.
2. Fashion - The blend of classic and contemporary design in 'The Strata' opens up opportunities for disruptive innovation in the fashion industry.
3. Sportswear - Adidas Originals' 'The Strata' caters to sneakerheads and streetwear enthusiasts, highlighting the potential for disruptive innovation in the sportswear market.
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