adidas' Orketro Sneakers are Inspired by the 90s and Brutalism
References: asphaltgold & hypebeast
Sportswear giant adidas introduces its latest footwear silhouette with the spotlight on the Orketro sneaker model for the season. It boasts a futuristic design language with a plethora of technical updates and visual language. The inspiration behind the sneaker stems from the 90s for a retro flair, along with influences of brutalism for an artful look.
It has a low-cut shape and is made from mesh materials throughout the upper in a streaky overlaying accent for a contemporary feel. The color palette is set on a Bright Blue hue with Carbon details throughout the overlaying accents by the throat and the stripes that decorate the forefoot. It all sits on top of the adiPrene cushioning and has a unique paint job.
Image Credit: Asphalt Gold
It has a low-cut shape and is made from mesh materials throughout the upper in a streaky overlaying accent for a contemporary feel. The color palette is set on a Bright Blue hue with Carbon details throughout the overlaying accents by the throat and the stripes that decorate the forefoot. It all sits on top of the adiPrene cushioning and has a unique paint job.
Image Credit: Asphalt Gold
Trend Themes
1. Brutalist-inspired Footwear - Incorporate brutalist architectural elements into footwear design for a standout, artful look.
2. Retro Futurism - Blend design elements from past and future eras to create a stylish and unique aesthetic.
3. Technical Updates in Footwear - Incorporate innovative technical features and materials into footwear for enhanced comfort and performance.
Industry Implications
1. Apparel and Fashion Retail - Introduce new, unique footwear designs that incorporate diverse artistic and architectural styles to appeal to fashion-forward customers.
2. Athletic Footwear Manufacturing - Innovate in the production processes and materials used in footwear to improve performance and comfort for athletes.
3. Architecture and Design - Integrate aspects of architectural style and design into fashion and footwear for cross-disciplinary collaborations and artistic ventures.
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