The Skim Milk Collection Infuses Art with Comedy
Sarah Nazim — June 20, 2012 — Naughty
References: facebook & theskimmilk
The Skim Milk Collection offers comical shirts that are sure to get some stares. The company's goal was not to simply create fashion garments, but rather to fuse art and sarcasm together to craft distinctive and limited edition tees.
The company is able to cater to a niche segment who like to stand out from the crowd, and who have a good sense of humor as well. Clothing is often reflective of one's personality, hence people who would sport these shirts are open-minded and wild individuals. This somewhat provocative line features naked behinds as well as partially covered nude portraits.
The company is offering limited edition engraved hangers that were created by its collaboration partners known as Sticks & Stones accessories which comes with the purchase of a Skim Milk t-shirt.
The company is able to cater to a niche segment who like to stand out from the crowd, and who have a good sense of humor as well. Clothing is often reflective of one's personality, hence people who would sport these shirts are open-minded and wild individuals. This somewhat provocative line features naked behinds as well as partially covered nude portraits.
The company is offering limited edition engraved hangers that were created by its collaboration partners known as Sticks & Stones accessories which comes with the purchase of a Skim Milk t-shirt.
Trend Themes
1. Art-infused Clothing - There is a growing trend of fusing art and fashion to create distinctive garments, presenting an opportunity for businesses to tap into the niche market of individuals who appreciate artistic and playful clothing.
2. Comedic Fashion - The popularity of comical shirts is on the rise, offering a disruptive innovation opportunity for businesses to create clothing that combines humor with style, appealing to individuals with a good sense of humor and a desire to stand out.
3. Limited Edition Apparel - The demand for limited edition clothing is increasing, providing businesses with the chance to create exclusive and unique designs that attract customers seeking one-of-a-kind fashion items.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of art-infused clothing and comedic fashion by creating clothing lines that incorporate artistic elements and humor, catering to individuals who want to express their personality through their clothing choices.
2. Accessories - The accessories industry has a disruptive innovation opportunity to collaborate with fashion brands and offer unique, limited edition accessories such as engraved hangers, enhancing the overall customer experience and providing added value to apparel purchases.
3. Art and Design - The art and design industry can explore collaborations with fashion brands to create art-infused clothing collections, tapping into the market of individuals who appreciate wearable art and unique artistic designs.
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