The Simpsons Minecraft Skin Pack Introduces Familiar Cartoon Characters
Meghan Young — January 17, 2015 — Tech
The Simpsons Minecraft Skin Pack is made with fans of both in mind. Xbox chief Phil Spencer says, "We have an active community of more than 14 million die-hard Minecraft fans on Xbox Live enjoying the wide range of downloadable content on Xbox, and they have been clamoring for us to bring Simpsons characters to the game." The company previously struck a similar deal with the BBC to bring Doctor Who characters into the game last year.
This time Xbox decided to start the year off strong with The Simpsons Minecraft Skin Pack. The Verge writes that Homer, Marge, Bart, Lisa, and Maggie alongside 19 other characters from the hit TV series will all be available as part of a downloadable skin pack.
This time Xbox decided to start the year off strong with The Simpsons Minecraft Skin Pack. The Verge writes that Homer, Marge, Bart, Lisa, and Maggie alongside 19 other characters from the hit TV series will all be available as part of a downloadable skin pack.
Trend Themes
1. Pop Culture Crossover Gaming - A growing trend of merging popular TV show characters with video games, presenting opportunities for gaming and entertainment companies to collaborate and create unique products that appeal to a broader audience.
2. Downloadable Content as a Revenue Stream - As Xbox's 14 million active Minecraft fans clamor for more content, the trend of offering extensive downloadable content (DLC) for popular games can pave the way for new sources of revenue for gaming developers, as well as providing players with new, exciting content to explore.
3. Brand Partnerships in Gaming - The Simpsons Minecraft Skin Pack and similar collaborations demonstrate the potential for fruitful partnerships between media companies and gaming developers to drive brand awareness and appeal to a broader audience by integrating familiar characters into popular games.
Industry Implications
1. Gaming - Idea: Expand the audience for popular games by partnering with companies and other media franchises, potentially through engaging downloadable content, to generate fresh interest among die-hard fans and attract new players.
2. Entertainment - Idea: As illustrated by The Simpsons Minecraft Skin Pack, opportunities can arise for companies to extend their brands to new and previously inaccessible markets by leveraging their intellectual property rights and partnering with game developers to create new, exciting products.
3. Advertising - Idea: As gaming continues to grow in popularity and people spend more time playing, it presents a valuable opportunity for companies to advertise in and around games – particularly for brands open to cross-promotions and sponsorship deals with popular gaming titles and franchises.
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