Miha Artnak's 'The Rise of The Fall' Brings Awareness to Waste and Consumerism
Meghan Young — December 31, 2011 — Unique
References: artnak.net & mymodernmet
'The Rise of The Fall' installation may seem like it was involved in a 'Case of the Serial Litterer,' but it is in fact the work of artist Miha Artnak. This art installation involves a slew of plastic bags secured to the branches of a lone tree, almost masking it from view when spied from afar. Like Artnak's past work centered around plastic bags, The Rise of The Fall installation hopes to bring further awareness to both human waste and consumer culture.
This particular installation also brings attention to the consequential suffering of nature at the hands of human greed and neglect. If left unchecked, it will be more than just this tree that will be covered by plastic bags.
This particular installation also brings attention to the consequential suffering of nature at the hands of human greed and neglect. If left unchecked, it will be more than just this tree that will be covered by plastic bags.
Trend Themes
1. Environmental Awareness - The Rise of The Fall installation brings greater awareness to human waste and consumer culture, creating opportunities for innovative solutions in sustainability.
2. Artistic Activism - The use of art installations to create a compelling dialogue around environmental issues creates opportunities for artists and designers to collaborate with businesses and organizations to create meaningful social impact campaigns.
3. Sustainable Materials - The prevalence of single-use plastic waste presents opportunities for businesses to develop and market sustainable alternatives to traditional packaging materials.
Industry Implications
1. Consumer Goods - Consumer goods companies have an opportunity to reduce their environmental impact by investing in sustainable packaging solutions.
2. Fashion - The fashion industry can leverage the use of sustainable materials and upcycling techniques to reduce waste and create innovative, eco-friendly products.
3. Art and Design - Artists and designers have a unique opportunity to create impactful works that raise awareness about environmental issues and inspire action among consumers and businesses alike.
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