The Queen Mum Gets the Royal Treatment in Vogue
Jacqueline Parrish — September 15, 2009 — Celebs
References: en.wikipedia.org & style
Few historical figures have been more revered and loved as Her Royal Highness, the Queen Mum.
Gracious, elegant and affable, William Shawcross's biography The Queen Mother: The Official Biography is featured in this month's Vogue along with a spread featuring photographs of the royal family throughout the years.
Pictures included wedding photos of Prince Charles with his deceased ex-wife Princess Diana and royal portraits of the Queen Mum.
Implications - Consumers are eager to identify with figures that embody perfection. These iconic figures serve as vehicles that consumers use to transport themselves to to a place far removed from the quotidian. By leveraging a figure that represent perfection, companies can forge a deeper connection with consumers.
Gracious, elegant and affable, William Shawcross's biography The Queen Mother: The Official Biography is featured in this month's Vogue along with a spread featuring photographs of the royal family throughout the years.
Pictures included wedding photos of Prince Charles with his deceased ex-wife Princess Diana and royal portraits of the Queen Mum.
Implications - Consumers are eager to identify with figures that embody perfection. These iconic figures serve as vehicles that consumers use to transport themselves to to a place far removed from the quotidian. By leveraging a figure that represent perfection, companies can forge a deeper connection with consumers.
Trend Themes
1. Iconic Figure Branding - Companies can use iconic historical figures to forge deeper connections with consumers.
2. Nostalgic Marketing - Nostalgic marketing can provide consumers with a sense of escapism and transport them to a different time.
3. Celebrity Royalty - Consumers are still drawn to the glamour and elegance of traditional royalty and celebrity cultures.
Industry Implications
1. Fashion - Fashion companies can use iconic figures like the Queen Mum to promote their latest designs.
2. Publishing - Publishers can target consumers seeking nostalgia and history with books about iconic historical figures.
3. Tourism - Tourism companies can create experiences for consumers to visit sites related to the royal family and other iconic figures.
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