The Push 'Panic' Displays the Spirit of Summer in a Fun-Filled Manner
References: vimeo & streething
The Push 'Panic' promotional video features something I'd gladly do for free if I ever decided to participate in a commercial.
The Push is a skate shop based in Malaysia. The company decided to promote itself by having a water balloon fight in a park. The clip starts off with a skateboarder cruising along, who then gets targeted by unexpected guests. Soon enough, the park explodes into a huge water fight with skaters everywhere targeting one another with every balloon in their arsenal. If you don't have a water gun or can't bother buying one, then the Push 'Panic' clip should inspire you to have a water balloon fight instead.
With summer coming up, you should put the water balloon fight on your to-do list of summer activities.
The Push is a skate shop based in Malaysia. The company decided to promote itself by having a water balloon fight in a park. The clip starts off with a skateboarder cruising along, who then gets targeted by unexpected guests. Soon enough, the park explodes into a huge water fight with skaters everywhere targeting one another with every balloon in their arsenal. If you don't have a water gun or can't bother buying one, then the Push 'Panic' clip should inspire you to have a water balloon fight instead.
With summer coming up, you should put the water balloon fight on your to-do list of summer activities.
Trend Themes
1. Summer Water Games - The trend of using water to increase the fun factor in outdoor activities in the summer can lead to innovative new water games that incorporate technology and physical activity.
2. Event Marketing - The trend of using unexpected events and stunts to promote a product or service can create an engaging and memorable experience for customers, generating positive word-of-mouth and increased brand awareness.
3. Skateboarding Culture - The trend of incorporating street culture and alternative sports into mainstream marketing campaigns can provide new opportunities to connect with younger and more diverse audiences, exploring new sponsorship and partnership opportunities.
Industry Implications
1. Outdoor Recreation - The outdoor recreation industry can leverage the trend of summer water games to create innovative new products that incorporate water elements to increase the fun and excitement of outdoor activities.
2. Advertising and Marketing - The advertising and marketing industry can use the trend of event marketing to create more engaging and memorable product promotions, exploring creative new ways to connect with customers and generate brand buzz.
3. Skateboarding and Extreme Sports - The skateboarding and extreme sports industry can use the trend of incorporating street culture and alternative sports into marketing campaigns to create new sponsorship and partnership opportunities and reach new audiences.
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