The Present Clock Measures the Year's Progress Instead of the Time
Jonathon Brown — December 5, 2012 — Unique
References: mssngpeces & thisiscolossal
The Present Clock doesn't measure minutes, hours or even days -- it measures years.
In a brilliant response to the fast paced, "never enough time" nature of our world these days, The Present Clock slows everything down and gives you a new way of thinking about time.
Are we racing against the hour, the day or the year? This is the ultimate question this clock asks. The answer it comes up with is; the year. So instead of producing another ticking clock that tells us when we're late, "M ss ng P eces" created a clock that makes one full rotation only every 365 days.
"We now live in a time where everyone you know and everything you want to know is a second away," says the narrator of the promotional video. "We're having a 21st century experience of time, but we're still measuring it with an 18th century clock."
In a brilliant response to the fast paced, "never enough time" nature of our world these days, The Present Clock slows everything down and gives you a new way of thinking about time.
Are we racing against the hour, the day or the year? This is the ultimate question this clock asks. The answer it comes up with is; the year. So instead of producing another ticking clock that tells us when we're late, "M ss ng P eces" created a clock that makes one full rotation only every 365 days.
"We now live in a time where everyone you know and everything you want to know is a second away," says the narrator of the promotional video. "We're having a 21st century experience of time, but we're still measuring it with an 18th century clock."
Trend Themes
1. Slow-time Movement - Disruptive innovation opportunity: Create products and services that encourage mindfulness, slowness, and a shift in the way we perceive and interact with time.
2. Long-term Perspective - Disruptive innovation opportunity: Develop tools and technologies that promote long-term thinking and planning in individuals and organizations.
3. Conscious Timekeeping - Disruptive innovation opportunity: Design clocks and timekeeping devices that challenge our conventional notions of time and encourage reflection and intentionality.
Industry Implications
1. Wellness and Mindfulness - Disruptive innovation opportunity: Integrate slow-time concepts into wellness and mindfulness industries, offering solutions that help individuals find balance and reduce stress.
2. Strategic Planning and Forecasting - Disruptive innovation opportunity: Provide tools and technologies to support long-term strategic planning and forecasting in business and organizations, helping them adapt to future trends and uncertainties.
3. Product Design and Home Decor - Disruptive innovation opportunity: Create unique and thought-provoking clock designs for home decor, offering consumers a new perspective on time and an opportunity for reflection.
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