The Pomegranate NS08 is the Swiss Army Knife of Mobile Phones
Rhonda Knott — March 26, 2009 — Tech
References: pomegranatephone & howszat.posterous
The Pomegranate NS08 has been earmarked as the mobile device of the future. You could call it the Swiss Army Knife of phones; it’s a sleek red and silver tear drop-shaped technology library.
The phone has a built-in projector, a must for portable movie theater buffs; it has a coffee brewer, razor, language translator and is a musical instrument, all in one.
Or is it just a publicity stunt to promote Nova Scotia, a place in Canada that recently launched a ‘come to life tourism campaign?’ If yes, it’s a sneaky viral e-marketing ploy that has everyone drooling for a product that doesn’t exist.
While not everyone agrees with their awareness methods, handset manufacturers should take note; they have some pretty brilliant ideas on their hands!
The phone has a built-in projector, a must for portable movie theater buffs; it has a coffee brewer, razor, language translator and is a musical instrument, all in one.
Or is it just a publicity stunt to promote Nova Scotia, a place in Canada that recently launched a ‘come to life tourism campaign?’ If yes, it’s a sneaky viral e-marketing ploy that has everyone drooling for a product that doesn’t exist.
While not everyone agrees with their awareness methods, handset manufacturers should take note; they have some pretty brilliant ideas on their hands!
Trend Themes
1. Built-in Projectors - This trend presents an opportunity for companies to innovate by integrating projectors into mobile devices, offering a new way for users to watch movies or present content on-the-go.
2. Multi-functional Devices - The concept of combining various functionalities into a single device opens up possibilities for companies to create disruptive innovations that provide convenience and efficiency for users.
3. Viral E-marketing Campaigns - The success of this viral marketing campaign highlights the potential of leveraging online platforms to generate buzz and attract attention to new products or destinations.
Industry Implications
1. Mobile Device Manufacturing - Manufacturers in this industry could explore integrating projectors into mobile devices, creating a unique selling point that appeals to movie enthusiasts and professionals.
2. Consumer Electronics - Companies in this industry can take inspiration from the multi-functionality of the Pomegranate NS08 and develop innovative devices that combine various features to enhance user experiences.
3. Digital Marketing - Digital marketing agencies can learn from the success of the viral e-marketing campaign used to promote the Pomegranate NS08, and apply similar strategies to generate excitement and interest around new products or services.
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