Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

The Olsen's New Fashion Line

Clean the Sky - Positive Eco Trends & Breakthroughs

Twins Move From Walmart To The Row

— August 24, 2007 — Lifestyle
The former child-stars, Mary-Kate and Ashley Olsen, are finally ready to grow up, and it's reflecting in their work. The 21-year old twins are huge fashion icons, their unique styles copied by girls -- and women -- worldwide. They had their own line of clothes which, until very recently, was limited to a tween brand sold exclusively at Walmart. Fortunately, they're finally embracing their young adulthood and are shifting from being a cute child star duo, to being sophisticated, trendsetting young women. Row, their new line, is "a line far moe about who they're becoming as adults than who they've been, in the eyes of the world, for such a long time," said New York Magazine.

The sisters are no longer attached at the hip either, and are leading separate lives -- they even prefer to do their interviews solos. Ever since they enrolled for courses at NYU, they began to establish their own identities. Ashely studied architecture, and Mark-Kate pursued photography. "But where they met then, and still meet now, is at fashion."

"They experiment with proportion and silhouette. They mix vintage and new, labels and non. They've raised accessorizing to a form of high, glamorous art. If the Olsens' style resembles anyone at all, it's not Lindsay Lohan or Mandy Moore or any of their other presumptive peers—they dress like sittings editors at French Vogue."

The girls have developed a taste for higher end wardrobes -- and no wonder -- they attend all the major fashion shows in the big cities where they sit front and center. Designers send them heaps of free clothes. Oh yeah, and they can afford to buy whatever they want!

Despite being exposed to the same looks that infest the pages of Vogue, the girls have still managed to develop their own personal style, unlike many other celebrities who steal the looks directly from the runway.
Trend Themes
1. Growing Up Fashion Icons - There is an opportunity for fashion brands to cater to young adults who are looking for sophisticated and trendsetting styles.
2. Individuality in Personal Style - Fashion brands can tap into the desire for personal style and offer unique and customizable options for consumers.
3. New Influencers in Fashion - There is potential for brands to collaborate with young influencers like Mary-Kate and Ashley Olsen to reach a wider audience and create new fashion trends.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create innovative designs and styles that cater specifically to young adults looking for sophisticated and trendsetting fashion.
2. Retail - Retailers can capitalize on the desire for personal style and offer unique and customizable clothing options to attract young adult consumers.
3. Marketing - Marketing agencies can leverage the influence of young fashion icons like Mary-Kate and Ashley Olsen to reach a broader audience and create new trends in the fashion industry.
5.6
Score
Popularity
Activity
Freshness