Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Protective Weatherproof Collar Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

The North Face Flight Vectiv Guard Futurelight is Rugged

— January 12, 2022 — Fashion
The North Face Flight Vectiv Guard Futurelight is a protective piece of footwear for avid outdoor adventurer athletes to incorporate into their wardrobe when seeking out a way to maintain agility on their favorite trails. The running shoe is equipped on the collar with a gaiter that acts as a protector from the elements like snow, slush or rain as well as mud when training on natural terrain. Wearers will still be able to enjoy a breathable experience thanks to the specialized waterproof material, while the stiff carbon plate found in the midsole will maximize support.

The North Face Flight Vectiv Guard Futurelight is finished with a Surface Control outsole to ensure the shoe style can withstand hundreds of miles of wear on the trails.
Trend Themes
1. Protective Footwear Innovation - The trend of developing protective and rugged footwear for outdoor enthusiasts presents an opportunity for disruptive innovation in the athletic footwear industry with features such as gaiters for adverse weather and terrain.
2. Breathable Waterproof Material - The development of specialized waterproof materials that maintain breathability in footwear presents opportunities for disruptive innovation in the material science and outdoor gear industries.
3. Stiff Carbon Plate Midsole - The use of stiff carbon plate in midsoles to maximize support presents an opportunity for disruptive innovation in the athletic footwear industry with the potential to reduce injuries through improved support and shock absorption.
Industry Implications
1. Athletic Footwear - The protective and rugged features of footwear for outdoor enthusiasts presents an opportunity for product innovation in the athletic footwear industry to meet the needs of athletes looking to maintain agility and comfort on difficult terrain.
2. Material Science - The development of specialized breathable waterproof materials presents an opportunity for disruptive innovation in the material science industry to improve water resistance and durability while maintaining breathability.
3. Outdoor Gear - The trend towards rugged and protective footwear for outdoor enthusiasts presents an opportunity for product innovation in the outdoor gear industry to meet the needs of hikers, runners and adventurers seeking gear that can withstand challenging terrain and weather conditions.
2
Score
Popularity
Activity
Freshness