Product Tank Designs 'The New Rule' for the Visually Impaired
Matt Ho — January 25, 2011 — Art & Design
References: producttank.squarespace & yankodesign
The millimeters on a ruler are always difficult to see, which is why the 'New Rule' is here to help.
Product Tank designed a ruler called the 'New Rule' to help the visually-impaired read measurements easier. The measuring tool displays larger numbers on the top and inside a sliding bar specifically for measuring millimeters. Each time the bar moves, it clicks to provide audible feedback on the measurement. The 'New Rule' is a well-thought out concept that will benefit those with vision problems.
Product Tank designed a ruler called the 'New Rule' to help the visually-impaired read measurements easier. The measuring tool displays larger numbers on the top and inside a sliding bar specifically for measuring millimeters. Each time the bar moves, it clicks to provide audible feedback on the measurement. The 'New Rule' is a well-thought out concept that will benefit those with vision problems.
Trend Themes
1. Assistive Technology - The development of magnified rulers for the visually impaired demonstrates a trend towards assistive technology that enhances accessibility for people with disabilities.
2. Inclusive Design - The 'New Rule' ruler exemplifies the trend of inclusive design, where products are specifically designed to accommodate the needs of a diverse range of users.
3. Accessible Measurement Tools - The creation of the 'New Rule' indicates a growing trend in the development of accessible measurement tools that provide easier visual and auditory feedback for accurate measurements.
Industry Implications
1. Product Design - The 'New Rule' ruler highlights an innovation opportunity in the product design industry to create inclusive and accessible tools for individuals with disabilities.
2. Assistive Technology - The development of magnified rulers presents a disruptive innovation opportunity in the assistive technology industry to improve the lives of visually impaired individuals through enhanced measurement tools.
3. Education and Learning Aids - The 'New Rule' ruler opens up possibilities for disruptive innovation in the education and learning aids industry, where visually impaired students can benefit from more accessible measurement tools.
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