Rick Owens Adds a Design-Forward Vibe to the New Birkenstocks
References: birkenstock & hypebeast
People keeping an eye out for the new Birkenstocks will be quite surprised by the company's boldly futuristic transition. In collaboration with celebrated designer Rick Owens, the latest 'Arizona' and 'Rotterdam' sandal styles will, without a doubt, turn heads. The silhouette undertakes a strong utilitarian approach with metal hardware and metallic overtones.
The Spring/Summer 2019 collaboration definitely elevates the traditional aesthetic of the Birkenstock brand. In fact, it moves the company's products into the realm of high fashion. The new Birkenstocks are presented in a monochromatic and laid-back editorial that signifies the effortless yet unbelievably stylish quality of the sandals.
The collaborative collection will be released through a series of pop-up events in Paris, Hong Kong, and Shanghai.
The Spring/Summer 2019 collaboration definitely elevates the traditional aesthetic of the Birkenstock brand. In fact, it moves the company's products into the realm of high fashion. The new Birkenstocks are presented in a monochromatic and laid-back editorial that signifies the effortless yet unbelievably stylish quality of the sandals.
The collaborative collection will be released through a series of pop-up events in Paris, Hong Kong, and Shanghai.
Trend Themes
1. Futuristic Sandals - Opportunity for innovators to design new lines of sandals with a futuristic aesthetic.
2. High Fashion Collaborations - Opportunity for designers to collaborate with traditional brands to elevate their aesthetic and product offerings.
3. Pop-up Events - Opportunity for brands to create buzz and increase demand for their products through pop-up events in various locations around the world.
Industry Implications
1. Fashion - Opportunity for fashion brands to explore collaborations with designers and adopt a futuristic aesthetic.
2. Footwear - Opportunity for footwear companies to design and release new lines of sandals with a futuristic aesthetic.
3. Retail - Opportunity for retailers to create buzz and drive sales through pop-up events in various locations around the world.
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