'The Mostra' Creates the Feeling of Being Inside a Campari Drink
Laura McQuarrie — August 29, 2018 — Art & Design
References: lineupnow & barmagazine
For a limited time this autumn, Campari Creates is setting up 'The Mostra' as a free-to-visit, immersive art installation in London that will make visitors feel as though they are actually inside of a Campari cocktail.
The design of the installation created by artist Mark McClure promises to put people in a "a constantly shifting environment" that they may enjoy taking in alongside a Campari cocktail, which may be purchased on-site for £7. In particular, the design created by McClure takes cues from the effect of light on a cocktail and the interactions between liquid and glass.
Campari brand ambassadors will be serving some of the most beloved Campari cocktails in London. As part of the Campari Creates residency, a number of Campari-inspired events will also be taking place, such as lectures and masterclasses.
The design of the installation created by artist Mark McClure promises to put people in a "a constantly shifting environment" that they may enjoy taking in alongside a Campari cocktail, which may be purchased on-site for £7. In particular, the design created by McClure takes cues from the effect of light on a cocktail and the interactions between liquid and glass.
Campari brand ambassadors will be serving some of the most beloved Campari cocktails in London. As part of the Campari Creates residency, a number of Campari-inspired events will also be taking place, such as lectures and masterclasses.
Trend Themes
1. Immersive Art Installations - Opportunity to create immersive art installations that transport visitors into unique and captivating experiences.
2. Multi-sensory Environments - Potential to design multi-sensory environments that engage all senses and create a truly immersive experience for visitors.
3. Brand Experiences - Possibility to enhance brand experiences by creating immersive installations that immerse customers in the essence of the brand.
Industry Implications
1. Hospitality - The hospitality industry can explore immersive installations to create unique and memorable experiences for guests.
2. Art and Entertainment - The art and entertainment industry can leverage immersive installations to push the boundaries of creativity and engage audiences in new ways.
3. Food and Beverage - The food and beverage industry can utilize immersive installations to elevate dining experiences and create a stronger connection with customers.
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