'The Meatball Shop' Sauce Takes Advantage of the Restaurant's Brand
References: shop.themeatballshop & wsj
With exceedingly hip restaurants located throughout Manhattan and Brooklyn, sales of The Meatball Shop sauce make use of the business' established brand among New Yorkers in the know. The Meatball Shop sauce, called 'Classic Tomato Sauce,' is the same recipe that the company has used to garner fame and garnish meatballs for years. However, the sauce is newly available in stores and features attractive branding.
The Meatball Shop's Classic Tomato Sauce is made of just eight ingredients: tomatoes, onions, olive oil, salt, garlic, bay leaves, oregano and chili flakes. In kind with this austere recipe, the branding for the sauce is hiply minimalist. The label is a monochromatic black with white writing and the lid features a silhouette of a meat-grinder.
Considering that The Meatball Shop also sells merchandise like skateboards and apparel, its decision to market a sauce indicates that its Millennial clientele are interested in making gourmet food at home.
The Meatball Shop's Classic Tomato Sauce is made of just eight ingredients: tomatoes, onions, olive oil, salt, garlic, bay leaves, oregano and chili flakes. In kind with this austere recipe, the branding for the sauce is hiply minimalist. The label is a monochromatic black with white writing and the lid features a silhouette of a meat-grinder.
Considering that The Meatball Shop also sells merchandise like skateboards and apparel, its decision to market a sauce indicates that its Millennial clientele are interested in making gourmet food at home.
Trend Themes
1. Branded Food Products - There is an opportunity for other popular restaurants to leverage their brand and create branded food products for consumers to enjoy at home.
2. Minimalist Packaging - Brands can explore minimalist packaging designs that appeal to modern and trendy consumers.
3. Millennial Home Cooking - Brands can tap into the trend of Millennials wanting to cook gourmet food at home by offering convenient and high-quality ingredients or meal kits.
Industry Implications
1. Restaurant Industry - Restaurants can expand their revenue streams and strengthen brand loyalty by creating and selling branded food sauces or other products.
2. Packaging Industry - Packaging companies can cater to the demand for minimalist and stylish packaging design by offering innovative solutions.
3. Food Retail Industry - Food retailers can attract Millennials by offering a variety of gourmet cooking ingredients, sauces, and meal kits that can be enjoyed at home.
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