Vans Joined with The Meatball Shop in NYC for a Fresh Release
Riley von Niessen — October 12, 2016 — Fashion
References: shop.themeatballshop & highsnobiety
For the fourth time, The Meatball Shop joined with Vans for a co-branded skate shoe. Making use of the Sk8-Hi model that continues to be popular, the sneaker features a black and white colorway that's constructed by a checkered pattern that's well-loved by the skate brand.
Superimposing this are illustrations of humanized meatballs who are slurping up spaghetti noodles, which disappear into the checkered pattern. In addition to the illustrations, The Meatball Shop's mark appears on the heel of the skate shoes, with its statement serif typography helping it to pop out on the material.
Van's logo is shown beneath this on the heel of the sole in red, making the collaborative effort clear. Given The Meatball Shop's many stakes in New York City, it's likely that a number of its many consumers will pick up a pair to show their support.
Superimposing this are illustrations of humanized meatballs who are slurping up spaghetti noodles, which disappear into the checkered pattern. In addition to the illustrations, The Meatball Shop's mark appears on the heel of the skate shoes, with its statement serif typography helping it to pop out on the material.
Van's logo is shown beneath this on the heel of the sole in red, making the collaborative effort clear. Given The Meatball Shop's many stakes in New York City, it's likely that a number of its many consumers will pick up a pair to show their support.
Trend Themes
1. Co-branded Skate Shoes - Opportunity for brands to collaborate on limited edition skate shoes, merging distinct aesthetics and fan bases.
2. Illustrated Sneakers - Growing trend of sneakers featuring unique illustrations, adding a playful and whimsical element to footwear design.
3. Food-inspired Merchandise - Rising demand for food-themed merchandise, creating opportunities for restaurants and food brands to expand their reach beyond traditional products.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with various brands to create innovative limited-edition footwear designs.
2. Skateboarding - Skateboarding industry can tap into the trend of co-branded skate shoes to offer exclusive, collector's items to their customers.
3. Food and Beverage - Restaurants and food brands can capitalize on the popularity of food-inspired merchandise by creating unique and creative products that resonate with consumers.
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