McDonald's The Little Mermaid Happy Meal Comes in Several Options
Michael Hemsworth — May 25, 2023 — Marketing
References: chewboom
The McDonald's The Little Mermaid Happy Meal is arriving ahead of the live-action film's upcoming release to provide fans with a way to get ready for the experience. The meal features several of the main characters from the film and comes with one of eight collectible toys for kids to collect. The meal comes in several options including the Hamburger Happy Meal, Four Piece Chicken McNugget's Happy Meal and the Six Piece Chicken McNuggets Happy Meal, which each come with a variety of additional choices.
The McDonald's The Little Mermaid Happy Meal is a limited-edition offering only at participating locations while supplies last. The meal comes packaged in a themed box that features main character herself alongside additional under the sea-themed imagery.
Image Credit: McDonald’s
The McDonald's The Little Mermaid Happy Meal is a limited-edition offering only at participating locations while supplies last. The meal comes packaged in a themed box that features main character herself alongside additional under the sea-themed imagery.
Image Credit: McDonald’s
Trend Themes
1. Limited-edition Film Merchandise - McDonald's The Little Mermaid Happy Meal is a great example of how creating limited-edition merchandise that complements highly-anticipated films can generate buzz and excitement among fans.
2. Collectible Toy Offerings - With the popularity of collectibles on the rise, companies should consider offering promotional items that customers can collect over time, similar to the eight toys offered in the McDonald's The Little Mermaid Happy Meal.
3. Film-related Promotions - Companies can take advantage of highly-anticipated films by offering promotions that tie-in with the movie, like the McDonald's The Little Mermaid Happy Meal which offers several meal options including themed packaging and collectible toys.
Industry Implications
1. Fast Food - Fast-food restaurants can create promotional menu items tied to entertainment and media to attract customers, expand their brand, and differentiate themselves from competitors, as seen with the McDonald's The Little Mermaid Happy Meal.
2. Film and Entertainment - Film and entertainment companies can work with brands to offer promotional merchandise or food items related to upcoming films as a way to generate buzz and excitement among fans, like McDonald's The Little Mermaid Happy Meal.
3. Collectibles - Companies can specialize in creating limited-edition collectibles like the toys offered in the McDonald's The Little Mermaid Happy Meal, tapping into the growing interest in collectibles among consumers.
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