The 'L.I.S.A Project' Aims to Increase Tourism Through Graffiti
Paul Maccarone — August 20, 2013 — Art & Design
References: lisaprojectnyc.org & designtaxi
The 'L.I.S.A Project' is an initiative that aims to strategically place stunning street art in New York's Little Italy in order to gain more tourism. The idea is to have Little Italy become Manhattan's only graffiti district by having some of the most talented artists create murals there.
The project was established by Ralph Tramontana who is the Little Italy Merchants Association's president. With such a dynamic and diverse area like New York it can be difficult to gain traffic to each area. Little Italy is not the booming neighborhood that it once was so any help to bring the historic area back to its glory days would be good for the inhabitants there. With work from brilliant artists like Hanksy, Tristan Eaton, Ron English and Bishop203, the L.I.S.A Project will definitely have an impact.
The project was established by Ralph Tramontana who is the Little Italy Merchants Association's president. With such a dynamic and diverse area like New York it can be difficult to gain traffic to each area. Little Italy is not the booming neighborhood that it once was so any help to bring the historic area back to its glory days would be good for the inhabitants there. With work from brilliant artists like Hanksy, Tristan Eaton, Ron English and Bishop203, the L.I.S.A Project will definitely have an impact.
Trend Themes
1. Street Art Tourism - Street art initiatives that promote tourism via curated street art installations.
2. Graffiti Districts - The creation of designated districts for legal and sponsored street art and graffiti murals to revitalize neighborhoods and increase city tourism.
3. Public Art Curation - The curation and management of public art installations in urban areas to increase tourism and cultural stimulation.
Industry Implications
1. Travel and Tourism - Developing curated travel experiences for street art and public art enthusiasts that can help boost local economies.
2. Public Art Administration - Developing creative initiatives, policies, and strategies to support the creation and management of street art and public art projects that can revitalize neighborhoods.
3. Marketing and Advertising - Developing branding and marketing campaigns that incorporate street art and public art as an effective tool to attract local and international visitors.
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