The Left Shoe Company and Virgin Atlantic Team Join Forces
Michael Hines — March 24, 2011 — Unique
References: leftshoecompany & springwise
The Left Shoe Company has teamed up with Virgin Atlantic to offer its bespoke service to travelers in Virgin's Clubhouse lounge at London's Heathrow airport. The Left Shoe Company is a Finnish company that uses a 3D digital scan to make custom mens shoes. Once all the measurements are complete, customers can then select their shoes style, color, sole and material.
The Left Shoe Company's partnership with Virgin Atlantic takes the bespoke process one step further as customers can now choose to have their name and flight number and destination engraved onto their shoes. What better way to ensure loyal customers and promote your brand then by branding their shoes?! I'd love to see other footwear companies adopt this strategy. Could you imagine being able to get a custom pair of Nikes while you wait for your next flight? I can, and they look pretty awesome.
The Left Shoe Company's partnership with Virgin Atlantic takes the bespoke process one step further as customers can now choose to have their name and flight number and destination engraved onto their shoes. What better way to ensure loyal customers and promote your brand then by branding their shoes?! I'd love to see other footwear companies adopt this strategy. Could you imagine being able to get a custom pair of Nikes while you wait for your next flight? I can, and they look pretty awesome.
Trend Themes
1. Bespoke Footwear - The trend of creating individualized footwear using 3D digital scanning and custom options like adding personal information.
2. Branded Apparel - The trend of promoting a brand by providing personalized items that customers use frequently, like shoes and clothing.
3. In-airport Services - The trend of monetizing waiting times and captive audiences by offering exclusive and personalized services at airports.
Industry Implications
1. Fashion and Apparel - There is an opportunity for fashion and apparel companies to use technologies like 3D digital scanning and personalization to create bespoke products that generate brand loyalty.
2. Travel and Hospitality - The travel industry can offer personalized, in-airport services like The Left Shoe Company and Virgin Atlantic to offer exclusive experiences and further monetize their captive audience.
3. Sporting Goods - Sports brands like Nike could offer customization options at airports for their footwear to provide customers with a unique and memorable experience and generate brand loyalty.
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