The Heimweh Loge is the Lamborghini of Chairs
Alex Covert — April 6, 2009 — Luxury
References: heimweh.info & ballerhouse
The display of this chair with a Lamborghini in the background sets the tone appropriately, I think. Designer Helmut Schafferhofer obviously sees his Heimweh Loge chair as a luxury item.
The Heimweh Loge looks like a fancy barber chair surrounded by a giant, Stargate-inspired base; it houses a 22-inch LCD, DVD and CD player. This chair seems worthy of even the highest-paid AIG executives.
Implications - Whether or not they are living luxurious lifestyles, consumers that own at least one prestigious piece feel ahead of the pack. In a world where people are judged more by what they own than who they are, even one simple piece of furniture that gives the appearance of luxury living is a popular choice.
The Heimweh Loge looks like a fancy barber chair surrounded by a giant, Stargate-inspired base; it houses a 22-inch LCD, DVD and CD player. This chair seems worthy of even the highest-paid AIG executives.
Implications - Whether or not they are living luxurious lifestyles, consumers that own at least one prestigious piece feel ahead of the pack. In a world where people are judged more by what they own than who they are, even one simple piece of furniture that gives the appearance of luxury living is a popular choice.
Trend Themes
1. Luxury Furniture - There is a growing market for high-end, luxury furniture that offers a unique and visually stunning experience to consumers.
2. Smart Home Furniture - The integration of technology into furniture such as LCD screens and other media devices is becoming more popular, providing consumers with convenient, all-in-one solutions.
3. Experience-driven Products - Products that offer a unique and immersive experience to consumers, such as the Heimweh Loge chair, are becoming increasingly popular as people seek out new ways to enrich their lives.
Industry Implications
1. Luxury Retail - As more consumers seek luxury experiences, the luxury retail industry has an opportunity to expand its offerings to include high-end furniture like the Heimweh Loge.
2. Smart Home Industry - As technology evolves and consumers become more connected, the smart home industry can capitalize on the integration of technology into furniture and other household items to provide innovative products for consumers.
3. Entertainment Industry - As consumers seek out immersive experiences, the entertainment industry can create new products and platforms that provide a unique and engaging experience, such as incorporating media devices into furniture like the Heimweh Loge.
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