The JS Wings 2.0 Get Decked Out with Neon Yellow Mesh and Reflective Stripes
Allen Taylor — March 27, 2014 — Fashion
References: nicekicks & sneakernews
Jeremy Scott and adidas released the newest version of the JS Wings 2.0 sneaker. This time, the sneaker comes in a bright tennis-ball-neon-yellow. The mesh styling that surfaced earlier this year has been incorporated into the design. The mesh gives the sneaker some added comfort and makes in more breathable.
The brand new winged sneakers should get some attention with its use of reflective silver material for the signature three stripes and other accents on the the toe and wings of the shoe. The bold neon yellow wings jut out the near the heel of the show and the clean white outsole makes these sneakers scream "clean."
If you're looking to turn heads with your next sneaker purchase, you need not look any further. These neon colored, Achilles-referencing kicks are sure to get some attention.
The brand new winged sneakers should get some attention with its use of reflective silver material for the signature three stripes and other accents on the the toe and wings of the shoe. The bold neon yellow wings jut out the near the heel of the show and the clean white outsole makes these sneakers scream "clean."
If you're looking to turn heads with your next sneaker purchase, you need not look any further. These neon colored, Achilles-referencing kicks are sure to get some attention.
Trend Themes
1. Neon-colored Athletic Shoe Trend - The popularity of neon-colored athletic shoes presents opportunities for companies to innovate in the realm of color choices and design, as well as expanding into the athletic wear market.
2. Reflective Material Trend in Footwear - The use of reflective material in sneakers can pave the way for innovative designs that prioritize safety and visibility, which could spark interest from consumers concerned with safety when jogging or running at night.
3. Mesh Design in Athletic Footwear Trend - The incorporation of mesh design in athletic footwear creates an opportunity for companies to create more breathable and comfortable shoes, while also setting new sustainability standards by using recycled materials to make the mesh fabric.
Industry Implications
1. Athletic Footwear Industry - Companies within the athletic footwear industry can capitalize on the neon-colored trend by offering a wider range of color options, designing for different markets or age groups, and expanding their target audience to include groups outside of dedicated athletes
2. Athletic Wear Industry - The reflective material and mesh design trends present opportunities for companies in the athletic wear industry to create multi-functional clothing that prioritizes safety, breathability and comfort, and to expand their product offerings to include accessories such as reflective shoelaces or wristbands.
3. Sustainable Manufacturing Industry - The use of recycled materials for mesh cloth in athletic footwear creates an opportunity for the sustainable manufacturing industry to offer more eco-friendly alternatives in athletic wear and footwear, potentially encouraging the adoption of eco-conscious consumer behavior
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