Buying Designer Jeans Just Got As Easy As Buying a Soda
Holger Mohr — January 31, 2009 — Marketing
References: closed.de & erdbeerlounge.de
Closed, a Hamburg-based jeans brand, has just presented their first vending machine for jeans in Florence, Italy. The idea is to place these vending machines at airports and train stations so that travelers and commuters can purchase clean, new trousers on the go.
While the denim vending machine is a prototype for now, it may soon become a global phenomenon. At the very least, it's a great PR stunt.
Closed Jeans was founded in 1978; since then, their casual denim has been seen on stars like Sarah Jessica Parker and Katie Holmes.
While the denim vending machine is a prototype for now, it may soon become a global phenomenon. At the very least, it's a great PR stunt.
Closed Jeans was founded in 1978; since then, their casual denim has been seen on stars like Sarah Jessica Parker and Katie Holmes.
Trend Themes
1. Automated Retail - As retail vending machines evolve, the opportunity for more automated retail options in various industries arise.
2. Convenient Shopping - Vending machines like these provide the opportunity for convenient shopping for consumers on the go in various industries beyond fashion.
3. Technology-driven Retail - The use of technology in retail through innovative vending machines could transform the retail industry as a whole.
Industry Implications
1. Fashion - Vending machines for clothing and accessories could potentially disrupt traditional brick and mortar fashion retail stores.
2. Travel - Vending machines with travel essentials and clothing could provide a convenient solution to the forgotten necessities of travelers on the go.
3. Food and Beverage - Automated retail vending machines could provide 24-hour access and easy convenience for food and beverage purchases.
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