The House of Marley Attempts to Channel a Music Legend
Tiana Reid — January 8, 2013 — Social Good
References: thehouseofmarley & facebook
About two years ago, the Social Business sister site, Trend Hunter, wrote about the House of Marley, mainly focusing on its line of audio equipment. Here, this article sheds light on the social business aspects of to do the impossible: put Bob Marley's enigma of sound into commercial products.
In October, socially conscious website Get Milkshake wrote about the House of Marley and its products, mainly its audio accessories, and shed light on how the products sold go to support Marley family's foundation, 1Love.org, which also helps to support organizations such as Charity:Water, Every Mother Counts and Little Kids Rock.
Contact Information
The House of Marley website
The House of Marley on Facebook
The House of Marley on Twitter
In October, socially conscious website Get Milkshake wrote about the House of Marley and its products, mainly its audio accessories, and shed light on how the products sold go to support Marley family's foundation, 1Love.org, which also helps to support organizations such as Charity:Water, Every Mother Counts and Little Kids Rock.
Contact Information
The House of Marley website
The House of Marley on Facebook
The House of Marley on Twitter
Trend Themes
1. Socially Conscious Audio Accessories - The trend of audio accessories that support social or environmental causes, creating an opportunity for companies to differentiate through the brand impact of their products.
2. Celebrity-branded Consumer Goods - The trend of creating products that bear the name or likeness of famous personalities, tapping into their fan bases and creating opportunities for licensing revenue.
3. Philanthropic Consumer Products - The trend of consumer products that give back a portion of their revenue to worthy causes, creating an opportunity for businesses to tie their brand to a social cause for increased customer loyalty.
Industry Implications
1. Audio Equipment - The audio equipment industry needs to embrace social and environmental responsibility as a way to differentiate and add value to their products.
2. Consumer Products - The consumer products industry should explore licensing deals with celebrities as a way to expand their product lines and reach new audiences.
3. Philanthropic Foundations - Philanthropic foundations should explore partnerships with consumer product companies to create mutually beneficial relationships that drive awareness and donations for their causes.
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