The Reopening of The Hearth Indicates an Expansion into the Artisan Market
Vasiliki Marapas — June 24, 2014 — Lifestyle
References: thriftyfoods & vicnews
The Thrifty Foods' Admirals Walk store, The Hearth, features a design that will take the bakery to the next level. The store has been redesigned to reflect the bakery's newfound commitment to making things the old-fashioned way.
Along with traditional bakery fare, the store will now offer artisan bread and gourmet products. Seth Gustavson, the store's manager, spoke about how the process of making things from scratch affects the product. He says, “Just like with wine, where each vineyard has specific qualities that contribute to the flavor and body of the final product, artisan bread starters have their own unique profile."
The Hearth serves as a business template for the company. It was modeled and designed after consumer needs, and if all goes well, the design will be replicated for the brand's other stores in the Vancouver area.
Along with traditional bakery fare, the store will now offer artisan bread and gourmet products. Seth Gustavson, the store's manager, spoke about how the process of making things from scratch affects the product. He says, “Just like with wine, where each vineyard has specific qualities that contribute to the flavor and body of the final product, artisan bread starters have their own unique profile."
The Hearth serves as a business template for the company. It was modeled and designed after consumer needs, and if all goes well, the design will be replicated for the brand's other stores in the Vancouver area.
Trend Themes
1. Artisan Market - The reopening of The Hearth indicates a trend towards a stronger focus on artisanal products in traditional bakeries.
2. Scratch Baked - Bakeries committing to making things from scratch presents an opportunity for disruptive innovation in the baked goods industry.
3. Consumer Needs Modeled Design - The design of The Hearth being based on consumer needs presents a trend towards customized and thoughtful design for bakery businesses.
Industry Implications
1. Bakery - The reopening of The Hearth represents an opportunity for bakeries to expand into the artisan bread and gourmet product market.
2. Food Retail - Bakeries, such as The Hearth, that commit to making things from scratch present an opportunity for disruption in the food retail industry.
3. Design - The Hearth's newly-designed store presents a trend towards consumer-centered design in the bakery industry, indicating a potential shift in the design industry as well.
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