Design Crack — February 20, 2007 — Luxury
References: gucci & designcrack
Gucci, along with several other luxury goods providers has realized something that I find enormously valuable to their brand. This is: Rich people have pets. And, those pets will need fashion on a higher level as well. This little pet fashion item is especially useful as well. Let's say, you've just done a big day of jewelry shopping. Your driver is late stuck in 5th avenue traffic. You decided to walk the three blocks home, but you've bought a massive diamond encrusted pendant which is way too heavy for you to carry yourself. The Dog Backpack is here to the rescue! Thank God for Gucci.
Trend Themes
1. Pet Fashion - Disruptive innovation opportunity: Create high-end fashion products for pets to cater to the needs and desires of wealthy pet owners.
2. Luxury Goods for Pets - Disruptive innovation opportunity: Develop luxury goods specifically designed for pets, tapping into the market of affluent pet owners.
3. Functional Pet Accessories - Disruptive innovation opportunity: Design functional pet accessories that provide convenience and practicality for pet owners on the go.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce pet fashion lines within luxury fashion brands, offering stylish options for pets.
2. Pet Products - Disruptive innovation opportunity: Expand the luxury pet products market by creating exclusive and premium pet accessories.
3. Travel and Leisure - Disruptive innovation opportunity: Develop innovative pet travel accessories to enhance the travel experience for pet owners.
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