The Grommet Promotes Artisans While Encouraging Ethical Shopping
Jana Pijak — February 24, 2016 — Business
References: thegrommet
The Grommet is a web-based gift shop that promotes ethical shopping practices while spotlighting independent artisans. The e-retailer's Meet the Makers profiles let its website visitors follow the creative process behind specific products while supporting independent brands who pride themselves on quality and craftsmanship.
Giving independent makers an entrepreneurial platform, The Grommet boasts a similar concept to marketplaces like eBay and Etsy but goes one step further to profile the independent brands and creative individuals that make its products possible.
This unique web shop embraces a peer-to-peer shopping strategy, meaning that artisans will gain promotion with each purchase made. In addition to tech, home decor and beauty products, this web-based gift shop also carries a variety of other goods that are handmade and ethically sourced.
Giving independent makers an entrepreneurial platform, The Grommet boasts a similar concept to marketplaces like eBay and Etsy but goes one step further to profile the independent brands and creative individuals that make its products possible.
This unique web shop embraces a peer-to-peer shopping strategy, meaning that artisans will gain promotion with each purchase made. In addition to tech, home decor and beauty products, this web-based gift shop also carries a variety of other goods that are handmade and ethically sourced.
Trend Themes
1. Ethical Shopping Practices - Disruptive innovation opportunities lie in creating platforms that promote and support ethical shopping practices while highlighting independent artisans.
2. Peer-to-peer Shopping - There is potential for disruptive innovation in developing peer-to-peer shopping strategies that provide promotion and support for independent makers with each purchase made.
3. Creative Process Transparency - Innovation opportunities exist in creating platforms that allow consumers to follow the creative process behind specific products, fostering a deeper connection and appreciation for independent brands and their craftsmanship.
Industry Implications
1. E-commerce - E-commerce platforms can incorporate ethical shopping practices, peer-to-peer shopping strategies, and creative process transparency to disrupt the traditional retail industry.
2. Online Marketplace - Online marketplaces can leverage the concept of promoting independent artisans and their creative process to create a disruptive platform that supports ethical shopping practices.
3. Handmade and Ethically Sourced Goods - The industry of handmade and ethically sourced goods can further disrupt the retail landscape by adopting peer-to-peer shopping strategies and emphasizing the transparency of the creative process.
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