The Goodness500 Website States Companies "Good" Impact
Jacqueline Parrish — November 4, 2009 — Social Good
References: goodness500.org & ca.askmen
You know that some of the world's largest corporations such as Wells Fargo and Starbucks are raking in millions and billions of dollars every year. But you do not know how and if these companies are being responsible, taking an interest in society or just hoarding their money away.
The Goodness500 website can inform you of the amount of money that the company has donated to charity, their profits donated and their executive diversity.
If you want to find out how responsible a company is before dealing with them, visit the Goodness500 website.
The Goodness500 website can inform you of the amount of money that the company has donated to charity, their profits donated and their executive diversity.
If you want to find out how responsible a company is before dealing with them, visit the Goodness500 website.
Trend Themes
1. Transparency-rating Systems - The Goodness500 website's rating system is a disruptive innovation opportunity for individuals and organizations seeking to hold companies accountable for their societal impact.
2. Corporate Accountability - The corporate accountability trend facilitated by the Goodness500 website presents innovative opportunities for socially conscious investors and B2B partnerships.
3. Ethical Marketing - The rise of ethical marketing facilitated by transparency-rating systems such as the Goodness500 presents opportunities for companies to differentiate themselves through demonstrating social responsibility and inspiring consumer loyalty.
Industry Implications
1. CSR Consulting - The Goodness500 website's focus on corporate social responsibility reporting presents opportunities for consultants specializing in CSR strategy and accountability.
2. Ethical Investing - The trend of corporate accountability within companies presented by the Goodness500 website offers opportunities for ethical investment firms to differentiate themselves in the marketplace.
3. Non-profit Partnerships - The transparency-rating system provided by the Goodness500 website presents opportunities for non-profits seeking to partner with socially responsible companies that are transparent about their impact and accountability.
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