'The Enternship' Provides Mature Women With Work Opportunities
Mishal Omar — January 27, 2017 — Business
References: theenternship
Wunderlich Kaplan Communications is a New York City-based PR firm that recently launched The Enternship -- a program that exclusively employs middle-aged women.
The program was created specifically for women over the age of 40 who are looking to re-enter the workforce and hone their skills, an opportunity that is unfortunately scarcely found. The PR firm is committed to the "women helping women movement" and targets women who left the corporate world, retirees, and mothers who are looking to re-enter the workforce. Individuals who do not make it into The Enternship program will be able to access "off-site classes, seminars and videos for download."
This program aims to provide equal opportunity for a demographic that is often not prioritized in the workplace.
The program was created specifically for women over the age of 40 who are looking to re-enter the workforce and hone their skills, an opportunity that is unfortunately scarcely found. The PR firm is committed to the "women helping women movement" and targets women who left the corporate world, retirees, and mothers who are looking to re-enter the workforce. Individuals who do not make it into The Enternship program will be able to access "off-site classes, seminars and videos for download."
This program aims to provide equal opportunity for a demographic that is often not prioritized in the workplace.
Trend Themes
1. Workforce Re-entry Programs - Opportunity for businesses to create specialized programs and employment opportunities for individuals looking to re-enter the workforce, such as The Enternship program.
2. Women Empowerment Initiatives - Increasing focus on creating opportunities and support systems specifically for women, addressing the imbalance and inequalities in the workplace.
3. Age Diversity in the Workplace - Recognition of the value and capabilities of older workers, leading to the development of programs that target middle-aged individuals like The Enternship.
Industry Implications
1. PR and Communications - Opportunity for PR firms and communication agencies to implement workforce re-entry programs that cater to specific demographics and provide employment opportunities for individuals looking to hone their skills.
2. Human Resources and Talent Development - Potential for HR departments to create women empowerment initiatives and workforce re-entry programs to support career advancement and diversity in the workplace.
3. Education and Training - Development of specialized off-site classes, seminars, and training programs to complement workforce re-entry programs and provide support for individuals who may not be selected for specific initiatives.
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