The Drop by Amazon Shares Limited-Edition Styles for 30 Hours
Laura McQuarrie — May 23, 2019 — Business
References: amazon & thecurrentdaily
Within the last year, Amazon introduced a wide range of online-exclusive, own-label brands but The Drop by Amazon sets itself apart by taking a page from streetwear culture. Often, there is an intense amount of hype surrounding limited-edition product releases, especially as there's usually a limited stock or time frame with which the items can be purchased. The Drop builds upon this concept by sharing only limited-edition collections that are launched for a short span of just 30 hours.
The Drop offers "limited-edition street style designed by global influencers," including names like Paola Alberdi, Sierra Furtado and Patricia Bright. To stay in the know about the latest releases, which happen every few weeks, consumers are invited to submit their phone number to get text updates.
As well as approaching fashion retail in a unique way, The Drop takes a stance on sustainability by producing significantly less waste with its made-to-order styles.
The Drop offers "limited-edition street style designed by global influencers," including names like Paola Alberdi, Sierra Furtado and Patricia Bright. To stay in the know about the latest releases, which happen every few weeks, consumers are invited to submit their phone number to get text updates.
As well as approaching fashion retail in a unique way, The Drop takes a stance on sustainability by producing significantly less waste with its made-to-order styles.
Trend Themes
1. Online-exclusive Streetwear - Disruptive innovation opportunity: Create an online platform that offers exclusive streetwear collaborations with influencers for a limited time.
2. Limited-edition Product Releases - Disruptive innovation opportunity: Develop a platform that curates and sells limited-edition products across multiple industries, generating excitement through scarcity.
3. Made-to-order Fashion - Disruptive innovation opportunity: Implement a sustainable production model by offering made-to-order fashion, reducing waste and environmental impact.
Industry Implications
1. Fashion E-commerce - Disruptive innovation opportunity: Create an e-commerce platform that specializes in limited-edition streetwear and collaborates with influencers for exclusive collections.
2. Retail Technology - Disruptive innovation opportunity: Develop technology solutions that optimize the management and logistics of limited-edition product releases to create excitement and efficiency.
3. Sustainable Fashion - Disruptive innovation opportunity: Introduce a sustainable fashion brand that embraces made-to-order production, reducing waste and promoting environmental consciousness.
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