The Delish Convenience Store Cures What Ales You
Jacqueline Parrish — October 26, 2009 — Marketing
References: mypbrand & adsoftheworld
For their new advertising campaign, the Delish convenience store has decided to exploit the hangover. One of the many reasons that people frequent convenience stores is to rid themselves of the morning after ailment that is the hangover.
The Delish convenience store offers up that they “have the cure for what ails,†providing quick, fast and friendly service, and are open twenty four hours a day.
Implications - Consumers in today's society are more likely to invest in a company's product or service with which they are able to forge a bond or connection. A product or service that is able to tap into the individual experiences of consumers is going to be much more successful than products to which consumer are unable to relate. Businesses will benefit by creating products that people can easily integrate into their lifestyles.
The Delish convenience store offers up that they “have the cure for what ails,†providing quick, fast and friendly service, and are open twenty four hours a day.
Implications - Consumers in today's society are more likely to invest in a company's product or service with which they are able to forge a bond or connection. A product or service that is able to tap into the individual experiences of consumers is going to be much more successful than products to which consumer are unable to relate. Businesses will benefit by creating products that people can easily integrate into their lifestyles.
Trend Themes
1. Convenience Store Hangover Remedies - Creating and promoting products specifically designed to cure hangovers will tap into a relatable consumer experience and drive sales.
2. 24-hour Convenience Stores - Operating convenience stores 24 hours a day provides a fast and friendly service for consumers in need of hangover cures at any time.
3. Building Consumer Connection - Businesses that can forge a bond or connection with consumers will have a higher chance of success in the market, especially with products that address relatable experiences like hangovers.
Industry Implications
1. Retail - Establishing hangover remedy products and services within the retail industry can tap into the consumer demand for convenient solutions.
2. Food and Beverage - The food and beverage industry can create and market hangover remedy products to cater to consumers seeking relief after a night of indulgence.
3. Health and Wellness - The health and wellness industry can explore the development of natural and effective hangover remedies to address consumer needs and promote well-being.
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