The Cone By Wiski Is a Durable, and Elegant Scratching Post for Cats
Mary Van Puymbroeck — May 26, 2017 — Lifestyle
References: kickstarter & yankodesign
Cats are well-known for their tendency to scratch in unwanted places, but the Cone by Wiski hopes to change this behavior.
The Cone is distinguished in its design. Made to look great in your home, the accessory is available in four different colorways all with an elegant and modern aesthetic. It is tall, sturdy and made of a solid steel frame so that your cat can't knock it over when vigorously scratching. The cover zips on and off when it needs to be washed or replaced, meaning you will never have to replace the entire device.
The Cone by Wiski also features a sleeping nook so your cat can have a well-deserved nap between scratches.
The Cone is distinguished in its design. Made to look great in your home, the accessory is available in four different colorways all with an elegant and modern aesthetic. It is tall, sturdy and made of a solid steel frame so that your cat can't knock it over when vigorously scratching. The cover zips on and off when it needs to be washed or replaced, meaning you will never have to replace the entire device.
The Cone by Wiski also features a sleeping nook so your cat can have a well-deserved nap between scratches.
Trend Themes
1. Elegant Scratching Posts - Designing scratching posts with an elegant and modern aesthetic can disrupt the market by appealing to cat owners who value both functionality and style.
2. Easy Maintenance Accessories - Creating scratching posts with easily removable and washable covers can be a disruptive innovation opportunity in providing convenience to cat owners and extending the lifespan of the product.
3. Multi-functional Cat Furniture - Incorporating additional features like a sleeping nook in scratching posts can offer a disruptive innovation opportunity by providing a versatile and space-saving solution for cat owners.
Industry Implications
1. Pet Supplies - The pet supplies industry can benefit from the trend of designing elegant scratching posts that cater to the preferences of cat owners who want functional and visually appealing products.
2. Furniture and Home Decor - The furniture and home decor industry can explore the opportunity of creating easy maintenance accessories like scratching posts with removable and washable covers to cater to pet owners' needs for convenience and durability.
3. Pet Furniture - The pet furniture industry can tap into the demand for multi-functional cat furniture by incorporating features like sleeping nooks in scratching posts that provide a space-saving solution for cat owners in small living spaces.
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