'The Clever House' Created Spoons for On-the-Go Snacks
Mishal Omar — December 14, 2016 — Lifestyle
References: domum.ru & thedieline
Creative agency The Clever House designed the packaging for 'Emil Dairy's' yogurts and the end result is both functional and convenient.
The agency created what it calls the 'V-Spoon' in designing the packaging for these yogurts. The V-Spoon is a piece of plastic that lies flat upon opening, and then can be transformed into a utensil that can be used to eat the snack. This enhanced functionality of what would otherwise be a plain yogurt snack ensures that consumers have a reason to purchase this brand over another. The V-Spoon is made from bioplastic which is biodegradable, so as not to harm the environment.
In designing this product, The Clever House was able to adequately change the direction for how yogurts tend to be packaged and offer a highly functional end result.
The agency created what it calls the 'V-Spoon' in designing the packaging for these yogurts. The V-Spoon is a piece of plastic that lies flat upon opening, and then can be transformed into a utensil that can be used to eat the snack. This enhanced functionality of what would otherwise be a plain yogurt snack ensures that consumers have a reason to purchase this brand over another. The V-Spoon is made from bioplastic which is biodegradable, so as not to harm the environment.
In designing this product, The Clever House was able to adequately change the direction for how yogurts tend to be packaged and offer a highly functional end result.
Trend Themes
1. Biodegradable Packaging - Biodegradable packaging solutions are disrupting the food industry and offering consumers a more sustainable option.
2. Enhanced Functionality - Designing products with enhanced functionality is a trend in consumer goods, providing a unique selling point.
3. Alternative Utensils - The use of alternative utensils, such as the V-Spoon, is a growing trend in the food industry, offering convenience on-the-go.
Industry Implications
1. Food Packaging - The food packaging industry has the opportunity to adopt biodegradable materials and create innovative packaging solutions.
2. Consumer Goods - The consumer goods industry can capitalize on the trend of enhanced functionality by developing products that provide unique and practical features.
3. Food Service - The food service industry can explore the use of alternative utensils to enhance convenience and improve customer experience.
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