The BroBasket Features Eclectic Booze and Food Combinations
Justin Lam — April 18, 2018 — Lifestyle
References: thebrobasket & drinkhacker
Cashing in on the "man crate" market, the BroBasket is essentially a gift basket with a focus on giving to man-friends. The company currently offers an exorbitant array of crates with most of them focused on booze. Whiskey, gin, scotch, bourbon, gin, vodka, tequila, rum and various imports of beer are all featured as options for the BroBasket. These various alcohols are paired alongside sports paraphernalia, junk food, barbecuing supplies, coffee and much more.
The BroBasket began in an entrepreneurship class and was pitched as part of a project to real-life venture capitalists. While the project did not receive funding, the four creators of the company decided to run with the idea and continued to meet regularly and form the man-focused gift basket. The basket originally began as a local delivery service, but soon blossomed into an e-commerce platform servicing orders from all over the world.
The BroBasket began in an entrepreneurship class and was pitched as part of a project to real-life venture capitalists. While the project did not receive funding, the four creators of the company decided to run with the idea and continued to meet regularly and form the man-focused gift basket. The basket originally began as a local delivery service, but soon blossomed into an e-commerce platform servicing orders from all over the world.
Trend Themes
1. Male-focused Gift Baskets - Disruptive innovation opportunity: Creating customized subscription-based gift baskets for men, tailored to their specific interests and hobbies.
2. Alcohol-themed Gift Baskets - Disruptive innovation opportunity: Developing alcohol gift baskets that feature unique and artisanal spirits along with complementary gourmet snacks and mixers.
3. E-commerce Gift Basket Platforms - Disruptive innovation opportunity: Designing an online marketplace for gift baskets that offers a wide selection of themed options and provides customization and personalization features.
Industry Implications
1. Gift Basket Industry - Disruptive innovation opportunity: Introducing sustainable and eco-friendly packaging solutions for gift baskets, reducing waste and environmental impact.
2. Alcohol and Beverage Industry - Disruptive innovation opportunity: Creating innovative packaging designs and formats for alcohol gift baskets to enhance the gifting experience and appeal to a wider consumer base.
3. E-commerce Industry - Disruptive innovation opportunity: Implementing AI-powered recommendation systems that suggest personalized gift basket options based on the recipient's preferences and previous purchases.
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