The BlueScale Helps You Keep on Top of Your Calories
Michael Hines — December 18, 2011 — Lifestyle
Avid dieters and calorie counters are going to go gaga over the BlueScale. The BlueScale is a conceptual gadget designed to make calorie counting more accurate and easier to do.
Calorie counting is tough to do, but is a staple of nearly all diet regimens. BlueScale would make calorie counting a breeze thanks to its integrated Bluetooth technology. The scale would weigh food and then communicate the weight to your smartphone. Using an included app, you would search the type of food you are eating and then get the calorie count that corresponds to its weight. The BlueScale would be great for measuring the calories of liquids. Most people don't realize the ridiculously large amount of empty calories hidden in their favorite beverage. The BlueScale could show them the way and then some!
Calorie counting is tough to do, but is a staple of nearly all diet regimens. BlueScale would make calorie counting a breeze thanks to its integrated Bluetooth technology. The scale would weigh food and then communicate the weight to your smartphone. Using an included app, you would search the type of food you are eating and then get the calorie count that corresponds to its weight. The BlueScale would be great for measuring the calories of liquids. Most people don't realize the ridiculously large amount of empty calories hidden in their favorite beverage. The BlueScale could show them the way and then some!
Trend Themes
1. Bluetooth-enabled Food Scales - Consumer demand for hassle-free nutrition monitoring tools indicate a market opportunity for easy-to-use Bluetooth-enabled food scales like the BlueScale.
2. Smartphone-connected Calorie Counters - The use of smartphones and apps to calculate calorie intake is a growing trend and the BlueScale is a prime example of a gadget that fills this market need.
3. Beverage Calorie Monitoring - The BlueScale's ability to measure the calories in liquids presents a potential disruption to the beverage industry as more consumers become aware of the calorie content in their favorite drinks.
Industry Implications
1. Home Appliance - The BlueScale could enhance existing kitchen scales and create a new segment of Bluetooth-enabled smart scales for home appliances manufacturers.
2. Health and Wellness - The popularity of calorie counting and nutrition monitoring provides growth opportunities for the health and wellness industry, which can leverage Bluetooth-enabled devices like the BlueScale to engage consumers.
3. Food and Beverage - The BlueScale's potential to influence consumer beverage choices by revealing calorie counts has the potential to disrupt the food and beverage industry by driving demand for healthier options.
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