The Beauty Book by Darren Tieste Raises Funds for Brain Cancer
Katherinev123 — December 8, 2011 — Business
References: thebeautybook.org & sassisamblog
Photographer Darren Tieste's The Beauty Book, which raises funds and awareness for brain cancer, is officially available. A 312-page tome jam-packed with gorgeous images of the photographer's celebrity friends, the book was created in memory of Tieste's friend Natalie Sattler, who passed away from brain cancer at the age of 35.
The actors, musicians and models featured in this giant coffee table book include Eva Longoria, Miranda Kerr, Ashley Greene, Hugh Jackman, Hilary Duff, Jessica Alba, Kim Kardashian, Leighton Meester and Scarlett Johansson, among other beautiful stars. All proceeds from the book, which retails for $39.99 USD, will go to SNOG, an Australian charity for brain cancer. SNOG's mission is to improve the management of brain tumors through research, information and constant scrutiny of treatment options, describes SassiSam.
The actors, musicians and models featured in this giant coffee table book include Eva Longoria, Miranda Kerr, Ashley Greene, Hugh Jackman, Hilary Duff, Jessica Alba, Kim Kardashian, Leighton Meester and Scarlett Johansson, among other beautiful stars. All proceeds from the book, which retails for $39.99 USD, will go to SNOG, an Australian charity for brain cancer. SNOG's mission is to improve the management of brain tumors through research, information and constant scrutiny of treatment options, describes SassiSam.
Trend Themes
1. Celebrity Photo Books - The trend of creating photo books featuring celebrities provides a unique fundraising opportunity for charitable causes.
2. Charitable Merchandise - The use of merchandise, such as books, to raise funds for charitable organizations is a growing trend in the business world.
3. Awareness Campaigns - The Beauty Book's focus on raising awareness for brain cancer through celebrity involvement aligns with the trend of using high-profile figures in awareness campaigns.
Industry Implications
1. Publishing and Printing - The publishing and printing industry can take advantage of the trend of celebrity photo books by partnering with charitable organizations to create visually appealing fundraising products.
2. Charitable Organizations - Charitable organizations can explore the opportunity of collaborating with celebrities and photographers to create merchandise like photo books as a means of raising funds and awareness.
3. Healthcare and Medical Research - The healthcare industry, particularly organizations focused on brain cancer research, can leverage the trend of awareness campaigns involving celebrities to attract funding and support for their initiatives.
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