The Beautiful Room
Trend Huntress — September 2, 2007 — Lifestyle
References: details & thebeautifulroom
Chris Martini decided he only wanted to have attractive friends so he started a social club called "The Beautiful Room". The only requisite to gain admission is to be "beautiful" according to Martini and his sidekicks.
Say you wanted to be in a club so you could meet new people. And say you only wanted friends who were pretty. Imagine if you had to undergo all sorts of interviews and tests to be deemed beautiful by a panel of judges. Only then can you be a member of the club. I'd love to join a club like that. Sign me up!
It would seem that anyone interested in being in such a club were probably picked on as teenagers. As adults, they are still trying to validate their worth to those bullies.
Wannabes first submit their photo on The Beautiful Room's website. If they make it to round two - which most don't - they move on to a phone interview with Martini. There are further evaluations from there. According to a Details magazine article from September 2006, people with personality flaws or physical disabilities are immediately disqualified. If you get accepted, you then have the privilege of hanging out at bars and private parties with other superficial people. Oh, and you have to pay to join the club.
Perhaps Martini, who was a mere 4'11" when he was voted "Most Friendly" in high school, is trying to prove that he can hang with the big dogs now.
Say you wanted to be in a club so you could meet new people. And say you only wanted friends who were pretty. Imagine if you had to undergo all sorts of interviews and tests to be deemed beautiful by a panel of judges. Only then can you be a member of the club. I'd love to join a club like that. Sign me up!
It would seem that anyone interested in being in such a club were probably picked on as teenagers. As adults, they are still trying to validate their worth to those bullies.
Wannabes first submit their photo on The Beautiful Room's website. If they make it to round two - which most don't - they move on to a phone interview with Martini. There are further evaluations from there. According to a Details magazine article from September 2006, people with personality flaws or physical disabilities are immediately disqualified. If you get accepted, you then have the privilege of hanging out at bars and private parties with other superficial people. Oh, and you have to pay to join the club.
Perhaps Martini, who was a mere 4'11" when he was voted "Most Friendly" in high school, is trying to prove that he can hang with the big dogs now.
Trend Themes
1. Exclusive Social Clubs - The trend of exclusive social clubs based on superficial criteria is disrupting the traditional definition of social connections and redefining membership criteria.
2. Image-based Evaluation - The trend of evaluating individuals based on their physical appearance through image submissions is disrupting hiring processes and expanding to social circles.
3. Superficial Social Connections - The trend of prioritizing physical appearance over genuine connections is disrupting the traditional notion of friendship and creating new opportunities for social interaction.
Industry Implications
1. Hospitality - The hospitality industry has an opportunity to create exclusive, high-end bars and venues for superficial social clubs.
2. Technology - The technology industry has an opportunity to develop image recognition software that evaluates users based on predetermined criteria for various industries, including hiring and social clubs.
3. Fitness & Beauty - The fitness and beauty industry have an opportunity to market and advertise tailored products and services to a niche audience that prioritizes physical appearance over other factors.
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