The Awful Box Contains One-of-a-kind Novelty Items
Michael Hines — September 9, 2017 — Pop Culture
References: kickstarter & producthunt
The Awful Box is a new type of subscription box that is incredibly self-aware. The box contains seven unique novelty items that the people behind it guarantee you won't be able to find elsewhere. That's a pretty bold claim, but then again, how many stores really stock hand-milked honey obtained from a single bee that was raised on an organic farm? The box also contains mud flaps for carry-on luggage and matches that are certified as zero-emissions.
Although the items in the Awful Box are all unique and hand-crafted, the box itself is meant to be a joke. The creators want to poke fun at all the subscription box companies out there that take themselves too seriously. The Awful Box is currently seeking funding on Kickstarter with a goal of raising $20,000.
Although the items in the Awful Box are all unique and hand-crafted, the box itself is meant to be a joke. The creators want to poke fun at all the subscription box companies out there that take themselves too seriously. The Awful Box is currently seeking funding on Kickstarter with a goal of raising $20,000.
Trend Themes
1. Artisanal Subscription Boxes - The rise of hyper-personalized artisanal subscription boxes catering to individual interests creates opportunities for niche markets and localized, unique items.
2. Self-aware Packaging - With the rise of self-aware packaging, businesses can use humor and satire to stand out in competitive markets and communicate brand values in a unique way.
3. Novelty Items - The demand for one-of-a-kind and hard-to-find novelty items offers opportunities for small-scale artisans to create unique products with a captive audience.
Industry Implications
1. E-commerce - The explosion of e-commerce has created opportunities for small-scale artisans to sell their unique products without needing a physical storefront.
2. Subscription Retail - The subscription-based retail industry is booming, giving entrepreneurs the opportunity to tap into a captive audience with unique and personalized products.
3. Humor and Satire - Humor and satire are becoming more prevalent in the business world, as brands use these tools to create memorable marketing campaigns and distinguish themselves from competitors.
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