'The Art of Everyday' Showcases the Latest Products from Toto
Joey Haar — May 22, 2017 — Art & Design
People often think of design as something extra, an adornment to the everyday features of their lives, but Toto's 'The Art of Everyday' exhibition aims to prove that mellifluous design and efficacious pragmatism need not exist in parallel worlds. The exhibition is on display as part of Clerkenwell Design Week, and it showcases the latest home products from the iconic Japanese bathroom brand.
The Art of Everyday coincides with Toto's 100th anniversary, and it is an appropriate indicator of how far the brand has come in that time. It features display products as well as photographs representing different domestic activities: from bathing to sleeping to cooking and eating. Those photos were curated by industrial designer David Tonge, who also provided annotations on the rest of the display.
The Art of Everyday coincides with Toto's 100th anniversary, and it is an appropriate indicator of how far the brand has come in that time. It features display products as well as photographs representing different domestic activities: from bathing to sleeping to cooking and eating. Those photos were curated by industrial designer David Tonge, who also provided annotations on the rest of the display.
Trend Themes
1. Integrated Design - The Art of Everyday exhibition highlights the trend of integrated design, showcasing products that seamlessly blend both aesthetic appeal and practical functionality.
2. Experience-driven Design - The exhibition reflects the trend towards experience-driven design, emphasizing the importance of creating products that enhance the daily activities and routines of consumers.
3. Sustainable Design - Toto's exhibition demonstrates the growing trend of sustainable design, presenting eco-friendly products that prioritize environmental responsibility without compromising style or performance.
Industry Implications
1. Home Improvement - The Art of Everyday exhibition presents a disruptive innovation opportunity in the home improvement industry, showcasing innovative products that can enhance the overall design and functionality of people's homes.
2. Interior Design - The exhibition provides an opportunity for interior designers to explore integrated design concepts and select products that seamlessly integrate with the aesthetic vision of their projects.
3. Consumer Goods - The Art of Everyday exhibition offers a platform for consumer goods companies to showcase experience-driven and sustainable products that cater to the evolving needs and desires of modern consumers.
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